www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Sina to broadcast Manchester Utd's TV channel in China

By Qiu Quanlin In Guangzhou (China Daily) Updated: 2016-01-12 08:15

Sina to broadcast Manchester Utd's TV channel in China

Screenshot from www.manutd.com

Sina Sports, the online sports content division of Internet giant Sina Corp, has reached a long-term deal with Manchester United to provide the English Premier League giant's video content to Chinese soccer fans.

The partnership will see the club's 24-hour digital channel, MUTV, go live on Sina Sports from Jan 17, becoming the first exclusive Premier League club channel to be broadcast on the Chinese mainland.

Both sides claimed the partnership would help create a new experience for soccer fans in watching and understanding the sport, and boost the English side's commercial activities in the fast-developing Chinese sports market.

Richard Arnold, United's group managing director, said the partnership would allow the club to interact with Chinese fans in new and innovative ways.

"MUTV broadcasting in China is not only a first for United, but also a first for any 24-hour dedicated Premier League club channel," he said, without detailing the value of the deal.

A joint news conference is scheduled for Beijing on Jan 17.

MUTV first aired in 1998 and provides United fans with exclusive access to first team player interviews, and those with management and coaching staff, documentaries, historic games and pre- and post-match analysis, as well as highlights of all the team's matches.

Wei Jianglei, senior vice-president of Sina Sports, said: "We are excited to see how this great club will grow its following through this partnership in China.

"This will make great strides at changing the way Chinese followers watch and understand the game."

There are an estimated 108 million Man United fans in China. Soccer commentators said they were hopeful the deal would help consolidate the club's commercial base in a country which has already outlined wide-ranging plans to expand the sports industry, especially soccer.

Xie Liang, a veteran soccer commentator with Radio Guangdong, said the landmark deal not only benefits Chinese fans but also creates more commercial opportunities for both sides.

The new signing marks the latest involving Chinese and Premier League interests.

Last month, City Football Group, which owns Manchester City, announced a $400 million investment from a Chinese consortium led by China Media Capital Holdings Co, that buys it a 13 percent stake and values CFG at $3 billion.

Manchester City Chairman Khaldoon al-Mubarak said the move will "leverage the incredible potential that exists in China".

LeTV Holdings Co Ltd, a major Chinese online content provider, has also just renewed a deal for the 2016-19 rights to the Premier League on the mainland, according to media reports.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 中文字幕一区二区三 | 亚洲男人在线 | 欧美一级免费在线观看 | 久久99亚洲精品久久久久 | 日韩免费精品一级毛片 | 久久99精品久久久久久 | 国产国产成人精品久久 | 日韩一品在线播放视频一品免费 | 免费无遮挡毛片 | 不卡一区在线观看 | 69凹凸国产成人精品视频 | 美女福利视频国产 | 国产精品精品 | 国产午夜精品理论片久久影视 | 两性色午夜视频免费国产 | 精品久久久久久久 | 欧美日韩精品在线视频 | 日本一级全黄大片 | 日本丶国产丶欧美色综合 | 国产在线高清不卡免费播放 | 日本特黄a级高清免费酷网 日本特黄特色 | 女人野外小树林一级毛片 | 国产亚洲精品2021自在线 | 波多野结衣在线免费观看视频 | 加勒比综合网 | 狠狠色狠狠综合久久 | 精品视频国产狼人视频 | 久操免费在线视频 | 欧美成人久久久 | 99久久伊人一区二区yy5o99 | 91精品一区二区综合在线 | 97视频在线免费观看 | 香蕉久 | 国产一区二区三区在线看 | 一级毛片免费完整视频 | 在线a亚洲视频播放在线观看 | 久草视频在线免费 | 久久91这里精品国产2020 | 91在线成人 | 国产美女视频黄a视频全免费网站 | 久草视频国产 |