www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Selfies help drive L'Oreal's China sales amid a beauty craze

By XU JUNQIAN (China Daily) Updated: 2016-02-26 07:18

Selfies help drive L'Oreal's China sales amid a beauty craze

The counter for L'Oreal products at a department store in Xuchang, Henan province. GENG GUOQING/CHINA DAILY

French cosmetics giant L'Oreal SA said it now sells more in China than it does in its own country.

Chief Executive Officer Alexis Perakis-Valat said on Thursday in Shanghai that its Chinese sales increased 4.6 percent to 14.96 billion yuan ($2.29 billion) last year.

One of the major growth engines driving the sales of the company last year is the multi-brand make-up boom.

And he attributed the boom to the sweeping craze for "selfies", with women, he said, demanding products which make them look "instantly good".

Despite that annual sales rise in China actually falling 3.1 percent on 2014, Perakis-Valat said he is confident that China "will soon become" the company's number one market. The United States is now the largest market of the company.

L'Oreal first entered China in 1996 and within nine years the country was in its top 10 markets, rising to its third by 2010.

In recent years, Perakis-Valat said, China has been "really waking-up to makeup".

The latest figures showed last year the French firm's cosmetics sales grew 10.9 percent, while those for other skincare products increased 2 percent and perfume by 6.2 percent.

It does not give out exact growth rates for specific types of sales in China, but the CEO said "in China, things are always bigger and faster".

He did reveal, however, that on the Nov 11 online shopping carnival, its cosmetics brand Maybelline sold 100,000 lipsticks in 24 hours. And he said e-commerce sales in China recorded upward of 60 percent growth during the whole year.

While China's overall luxury market has reported sluggish, if not negative, growth in recent years, Perakis-Valat said L'Oreal has not seen any slowdown in the sector.

He used the company's 600-yuan face serums as one of its luxury items, for instance, and said he remains optimistic that those types of product will continue to enjoy solid and healthy growth in China.

Its biggest luxury brand here is Lancome, which he claimed rose to number one in the luxury market in China during 2015.

The company also announced the appointment of Stephane Rinderknech as its China CEO. Perakis-Valat will continue to be responsible for the Asia-Pacific region as executive vice-president and a member of L'Oreal's executive committee.

 

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国内精品久久久久久久久蜜桃 | 国产综合视频在线观看一区 | 亚洲精品久久久久久久福利 | 国模肉肉人体大尺度啪啪 | 免费人成在线 | 国产精品日本 | 韩国理伦一级毛片 | 日韩3级| 国产激情一区二区三区成人91 | 欧美va在线播放免费观看 | 亚洲综合视频网 | 亚州中文 | 欧美在线观看免费一区视频 | 在线免费观看国产视频 | 国产20岁美女一级毛片 | 免费在线观看a | 永久精品免费影院在线观看网站 | 欧美日韩亚洲第一页 | 性色网址| 狠狠综合久久久久综合小说网 | 私人玩物福利视频 | 欧美a一级 | 在线看片中文字幕 | 在线综合+亚洲+欧美中文字幕 | 久久99精品一级毛片 | 欧美成人三级伦在线观看 | 欧美一级毛片片免费 | 欧美成人短视频 | 荡女妇边被c边呻吟久久 | 自拍视频在线观看视频精品 | 国产精品大片天天看片 | 欧美亚洲国产精品久久高清 | 亚洲日本在线观看网址 | 黄色a毛片 | 国产一区二区影院 | 亚洲一级毛片欧美一级说乱 | 日本三级在线观看中文字 | 亚洲精品天堂在线观看 | 久久国产毛片 | 久久精品国产99久久久 | 国内视频自拍 |