www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

McDonald's seeks strategic partners for expansion in China

By Wang Zhuoqiong (China Daily) Updated: 2016-04-01 09:20

McDonald's seeks strategic partners for expansion in China

McDonald's organizes a birthday party for children in Beijing. The company's mainland subsidiary currently operates 2,200 restaurants.[JIANG DONG / CHINA DAILY]

Fast food chain plans to open further 1,000 restaurants by 2020

McDonald's China is on the lookout for strategic investment partners in the mainland to help it open another 1,000 restaurants by 2020.

"We truly believe we can create strong and sustainable growth in the Chinese mainland, Hong Kong and South Korea, with a mindful introduction of strategic partners who can offer local expertise and competency, blended with the unrivaled global strength of the group, to allow accelerated, long-term growth," McDonald's President and CEO Steve Easterbrook said in an interview with China Daily in Beijing.

McDonald's seeks strategic partners for expansion in China

Steve Easterbrook, CEO and president of McDonald's

The company has appointed multinational financial services corporation Morgan Stanley to identify potential investors, who are expected to hold "majority shares" in the new sites.

The company's mainland subsidiary currently operates 2,200 restaurants, 35 percent of which are franchised. It also plans to find strategic investors in Hong Kong and South Korea.

The mainland is the company's third-largest market after the United States and Japan, but Easterbrook now expects it to jump to second by 2020. Easterbrook said he remains bullish on the China market, and open-minded to potential investors.

But he emphasized candidates should offer exceptional integrity, deep understanding of their local market, be financially stable, and have the competitive strength to grow.

Phyllis Cheung, CEO of McDonald's China, said: "With the introduction of strategic partners, we will be able to tap into the country's rich local resources, allowing investment capital to unlock our growth potential.

"We will also be able to make faster local decisions by being China-centric to achieve our goal of being the second-largest market for McDonald's."

She added the move is in line with the company's goal to increase its ratio of franchised businesses globally from the current more than 80 percent to 93 percent by 2018 and 95 percent in the long term.

McDonald's rival Yum Brands Inc, the parent of KFC, Pizza Hut and Taco Bell, announced in October it was spinning off its China business into a separate company.

An expired-meat scandal in 2014 involving Shanghai Husi FoodCo, which supplied many leading international fast-food chains, has hurt revenues at both Yum and McDonald's in the past two years, and weakened consumer confidence in the brands.

Slower growth has been felt particularly hard in first- and second-tier cities, but experts said the greatest potential for growth is in fourth- and fifth-tier cites where competition remains relatively weak.

Jason Yu, local general manger of global consumer research firm Kantar World-panel, said international fast-food chains have seen their growth flatline in the past two years, as a result of increasing consumer awareness of healthier food and liftestyles.

He said any significant transformation by McDonald's in China will only come about with hefty capital investment and locally know-how.

"Diversification and localization by McDonald's in China will demand strong local partners with consumer insight, market entry and relevant resources."

Yu said the deal is the right decision for a global company like McDonald's so it can deploy its own resources in other emerging markets where the growth could be higher.

McDonald's seeks strategic partners for expansion in China

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 色视频在线观看视频 | 亚洲在线视频网站 | 男女在线观看视频 | 成人在线综合网 | 日本特级黄毛片毛片视频 | 激情一区二区三区成人 | 精品特级一级毛片免费观看 | 国产成人一区二区三区在线视频 | 欧美另类 videos黑人极品 | 全部孕妇毛片丰满孕妇孕交 | 99精品国产在热久久 | 日本又黄又爽又免费 | 久久精品国产亚洲a | 久久成人18免费 | 国内成人精品视频 | 日韩亚洲人成网站在线播放 | 成人a毛片久久免费播放 | 亚洲作爱视频 | 99国产精品免费视频观看 | 精品国产一区二区三区四区不 | 亚洲国内精品 | 一级片www | 久久r这里只有精品 | 男人天堂日韩 | 性欧美videos俄罗斯 | 国产三级香港在线观看 | 91精品国产福利尤物免费 | 亚洲午夜精品久久久久久抢 | 国产成人小视频在线观看 | 久色网址| 欧美日韩一区二区三区久久 | 欧美一级特黄乱妇高清视频 | 欧美69视频在线 | 日本三级韩国三级在线观看a级 | 中文字幕在线无限2021 | 国产国语对白一级毛片 | 久久一日本道色综合久久 | 一级成人a免费视频 | 日韩一区二区三区四区不卡 | 国产欧美另类 | 在线亚视频|