www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Sunny Chinese have an eye for fashion

By WU YIYAO (China Daily) Updated: 2016-08-17 08:20

Sunny Chinese have an eye for fashion

Two women wearing trendy sunglasses enter the bustling shopping district of Sanlitun, Beijing, last week. CHEN XIAOGEN/CHINA DAILY

For 25-year-old barista Xu Xinyue, choosing a pair of sunglasses from her collection for a holiday in Thailand is a tricky task. She has more than 120 pairs to choose from!

It took her some time to finally pick three. "You can take along just one pair. But you need one pair for proper protection against bright sunlight, and at least another two to match your clothes, if you want to take nice pictures."

For Xu and many of her ilk, sunglasses are no longer just summer-time protection for eyes. They are toys, gifts, souvenirs and, yes, masks, especially if you don't want to be recognized or discovered when staring at a handsome hunk, said Xu.

For sunglass retailers, China has been a boom-boom market in the past decade. Insiders are chuffed that Chinese consumers now recognize sunglasses have more uses than just as eyewear.

Zhang Yufen, 43, sales manager at Shanghai-based Hong Xing Eyewear, said when she started as a shop assistant 20 years ago, sunglasses were aspirational products, alongside handbags, watches and jewelry. At that time, sunglasses were not really affordable for many as only luxury brands were retailed, with outlets displaying them in locked glass cases.

"Now people realize sunglasses are essential for many occasions. People travel more frequently during summer, go skiing, do a variety of activities. They need more sunglasses for protection. More suppliers means sunglasses are more affordable now than before, and sunglasses have also become a fashion statement, in terms of shape, color and design," said Zhang.

Currently, more than 700 sunglass brands sell in China, according to the China Optometric and Optical Association. Most are eyewear-only brands, but there are some apparel and fashion makers that offer eyewear in multiple designs as affordable brand extensions that target younger consumers.

"We aren't just selling eyewear, we're selling accessories, something fun, memorable, and emotional," said Susan Chen, president of Swatch Group China.

Market experts said sunglasses represent just one of the highly profitable categories in eyewear. Optical glasses for sight-correction form another segment. But sunglass buyers are more likely to be influenced by TV commercials and celebrity endorsements.

A research note from Wanhe Securities said sunglasses are more like fashion items, and consumers would believe they need more than one pair, that they need more models or designs every year to be "in", not out of, fashion.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 97干干干 | 九九黄色影院 | 久草青青视频 | 亚洲日韩视频免费观看 | 欧美一级高清片欧美国产欧美 | 日韩亚洲欧美理论片 | 免费 视频 1级| 三级黄色高清视频 | 成人黄色在线视频 | 欧美在线一区二区 | 丝袜美腿精品一区二区三 | 国产三级在线免费观看 | 好男人天堂网 | 亚洲综合一 | 久久一区二区三区免费 | 午夜爽视频| 全免费a级毛片免费毛视频 全午夜免费一级毛片 | 日韩 国产 欧美视频一区二区三区 | 久久狠狠躁免费观看2020 | 美国一级片在线观看 | 午夜精品一区二区三区在线观看 | 国产精品莉莉欧美自在线线 | 国内精品a | 日韩精品亚洲专区在线观看 | 国产精品久久国产精品99盘 | 欧美亚洲另类久久综合 | 精品国产日韩亚洲一区在线 | 精品免费久久久久欧美亚一区 | 国产高清精品一区 | 91久久香蕉国产线看 | 国产成人精品天堂 | 日韩精品福利视频一区二区三区 | 怡红院美国十次成人影院 | 国产精品1区2区3区 国产精品1区2区3区在线播放 | 欧美成人免费在线 | 国产精品久久久免费视频 | 欧洲成人免费高清视频 | 欧美日韩一级黄色片 | 国产午夜精品理论片免费观看 | 亚洲一区二区三区中文字幕 | 午夜在线观看cao |