www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Believe it or not, sharing's in fashion

By Ouyang Shijia | China Daily | Updated: 2016-12-01 07:27

Okay, let's check out the many faces of sharing economy, shall we?

Ride-hailing. Tick. Home-sharing. Tick. Home-cooked food. Tick. Short-distance bicycle rides. Tick.

Tick, tick, tick.

Fashion? Before you blurt out "Are you out of your mind?", pause.

Several clothing rental platforms have emerged in China and are doing well already.

(Come to think of it, it's not such a terribly new concept either. In the West, firms that rent out expensive tuxedos for black-tie parties are dime a dozen. Only, the new angle is, the business is online now.)

In China, clothing rental services could be divided into two categories: high-end luxury dresses and everyday clothing.

Liu Mengyuan offers the latter variety. Her Yi23.net provides subscription-based rental clothing service for women, especially those aged 22 to 35, in first- and second-tier cities in China, including Beijing, Shanghai, Guangzhou and Shenzhen.

"It is a huge market," said Liu. "So huge its sales will exceed 1 trillion yuan ($145 billion) in the foreseeable future. Since most (fashion) brands (we offer) are produced in China, Yi23 spells convenience for our customers. And the large population of China is a big opportunity for us."

Liu must know. She worked in the fashion industry for 12 years. She believes women love wearing more, not less, clothes in their lifetime.

"By means of sharing economy, I want to share the fashion apparel with more people. Ordinarily, white-collar women may need luxury dresses for formal occasions twice a year, which is not their primary need. I want to first solve their biggest pain point."

Founded in 2015, Yi23 offers users nearly 100 brands and different subscription plans. On Nov 11 (Singles Day shopping festival), it offered a discount of 188 yuan a month for customers renting three items at a time.

Yi23 serves 35 cities in China, and has more than 10,000 members. They can keep the clothing items they rent as long as they want, and then ship them back for free and order new ones.

The company has received several rounds of financing, including more than $10 million in funding from investors led by IDG capital in April. Earlier, angel investor Wang Gang and GSR Ventures had pumped in several millions.

A netizen named "Xiaotang's Secret" commented on Zhihu, a Chinese website akin to Quora, that she likes the apparel styles on Yi23, especially those by independent designers. This could reduce the chances of others wearing similar or identical dresses on the same day, she said in her online post.

According to a sharing economy development report, jointly released by the State Information Center and the Internet Society of China, sharing economy platforms have created a market worth 1.95 trillion yuan in 2015. China's sharing economy is expected to account for over 10 percent of gross domestic product by 2020. China's GDP was 67.7 trillion yuan ($9.8 trillion) in 2015 and is projected to grow 6-7 percent annually over the next few years.

Li Hao, an analyst at iResearch Consulting Group, said with consumption patterns reflecting upgradation, fashion as part of the sharing economy may just work well.

That doesn't mean there are no challenges. "Users may have hygiene concerns. If clothing rental companies don't maintain enough inventory, user experience will be affected. Costs are key, too."

According to Liu, Yi23 is expected to turn profitable in six months as members increase. "In April, we had only one-tenth of members we have today. Currently, the frequency at which 98.5 percent of our clothing items are rented is quite high."

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 成人免费午间影院在线观看 | 男人久久天堂 | 黄色三级视频在线播放 | 日本亲子乱子伦视频 | 国产黄色片一级 | 欧美大尺度免费一级特黄 | 成人永久福利在线观看不卡 | 国产精品亲子乱子伦xxxx裸 | 一级片图片 | 欧美日韩国产免费一区二区三区 | 国产三级日本三级日产三级66 | 精品国产品香蕉在线观看 | 一级特黄a免费大片 | 不卡国产视频 | 91在线亚洲| 午夜视频一区二区 | 无码免费一区二区三区免费播放 | 在线看欧美成人中文字幕视频 | 国产成人免费福利网站 | 91精品国产乱码久久久久久 | 久草在线新视频 | 国产男女乱淫真视频全程播放 | 免费一级淫片aaa片毛片a级 | 国产孕妇孕交大片孕 | 日本理论片免费高清影视在线观看 | a级一级黄色片 | 国产系列 视频二区 | 91视频国产精品 | 美女个护士一级毛片亚洲 | 久久欧美精品欧美久久欧美 | 美女视频黄色在线观看 | 日本午色www高清视频 | 九九色综合| 911精品国产亚洲日本美国韩国 | 亚洲高清色 | 狠色狠狠色狠狠狠色综合久久 | 午夜免费69性视频爽爽爽 | 久操精品视频 | 亚洲精品成人一区二区 | 99re5久久在热线播放 | 99久久久久国产精品免费 |