Wu sorts out Song brocade cloth at his company in Suzhou. [Photo/Xinhua]

To make the handicraft better known to the world, he has launched a research and development center in Milan, Italy to cooperate with renowned Italian and French design companies. With their efforts, costumes made with Song brocade took the stage during Milan Fashion Week.

The traditional handicraft is expected to see greater recognition on the world stage as more people like Wu join hands to promote it globally.