www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Auto China

Qoros plans campaign to market new model

By Hao Yan (chinadaily.com.cn) Updated: 2014-07-19 09:30

Qoros plans campaign to market new model

Qoros 3 Hatch is pictured at its world premiere on March 4, 2014 at the 84th Geneva Moto Show in Switzerland. [Hao Yan / chinadaily.com.cn]

New international car brand Qoros will launch a fully integrated marketing campaign to promote its second production model, the Qoros 3 Hatch in China.

The campaign, which will be centered on a new TV commercial directed by Joseph Kahn, will premiere on July 14 on national and regional Chinese TV stations. The 30 second advert will play on the concept that the Qoros 3 Hatch's quality 'speaks for itself' by making the car the star in its own music video.

Stefano Villanti, Qoros Automotive's director of sales and marketing, said: "We think this campaign will resonate with our young, trendy and active target audience and that it will encourage them to get behind the wheel to experience the car for themselves – we are convinced that those that drive it will see that its quality really does 'speak for itself.'"

Qoros plans campaign to market new model
Qoros 3 Hatch collects prestigious red dot design award
Qoros plans campaign to market new model
Qoros: Hatchback shows young automaker is growing up fast
Directed by Joseph Kahn, who has previously worked with U2, Eminem and Destiny's Child, the commercial shows the car positioned in front of a microphone as it creates the soundtrack using different engine notes and driving sounds.

Consumers can get involved with the campaign on the Qoros website by creating their own personalized soundtrack to the advertisement via a 'Beatbox' app. The tracks are created by choosing a number of different keywords in a sequence that represent a certain car sound - the finished track can then be shared to friends via social media channels.

The advert also features a number of other hatchback models in supporting roles, which perform a series of choreographed moves across the Chaka Salt Lake in Qinghai province, China. Choreography for the cars has been provided by Don Theerathada, who worked on the 'The Fast and The Furious' franchise.

The Qoros 3 Hatch, starting at 119,900 yuan ($19,330), is the second production model from Qoros, following the introduction of the 3 Sedan to the Chinese market late last year. The announcement of the Hatch's China pricing and trim levels in June was streamed live on the Qoros website and various social media sites and reached more than 3.5 million people.

Villanti said now the company need a much faster growth in its awareness, which is now about 40 to 60 percent.

The company has surveyed more than 50,000 targeted customers in the past five years. The size of the car, the size of the wheel, the LED light, the service and features are designed in accordance to the customer research.

"We are convincing the market, convincing the consumers, and the dealer that the 'new made-in-China' exists, and can make high-value product," he said in a group interview on Tuesday.

Qoros plans campaign to market new model

The marketing campaign theme picture displayed on the front page of Qoros Automotive website.[Qorosauto.com]

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 久久综合精品国产一区二区三区无 | 另类在线视频 | 国产第三区| 午夜久久视频 | 中文字幕精品视频 | 亚洲经典在线中文字幕 | 在线观看自拍视频 | 国产精品久久久久久久久免费hd | 国产精品福利午夜一级毛片 | 免费观看欧美精品成人毛片能看的 | 久久99毛片免费观看不卡 | 免费一级视频在线播放 | 加勒比一本大道香蕉在线视频 | 韩国毛片在线 | 不卡精品国产_亚洲人成在线 | 亚洲精品国产啊女成拍色拍 | 欧美在线成人午夜网站 | 人成精品视频三区二区一区 | 免费一级欧美性大片 | 久久久久久久性潮 | 一级做a级爰片性色毛片视频 | 一级特黄国产高清毛片97看片 | 国产精品1区 | 国产精品9| 深夜福利网站在线观看 | 2019在线亚洲成年视频网站 | 国产自在自线午夜精品视频在 | 高清一级毛片免免费看 | 精品韩国主播福利视频在线观看一 | 日日撸夜夜操 | 香蕉视频在线观看黄 | 京东一热本色道久久爱 | 一国产一级淫片a免费播放口 | 国产成人精品综合 | 美女视频黄a全部免费专区一 | 成人精品国产亚洲 | 欧美一级爆毛片 | 国内自拍tv在线 | 国产欧美日韩不卡在线播放在线 | 久久在现 | 亚洲国产第一 |