www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

left corner left corner
China Daily Website

They don't make things like they used to

Updated: 2013-11-11 00:35
By Kitty Go ( China Daily)

They don't make things like they used to

 Bernardini Luxury Vintage's shop in Central, Hong Kong.

An innovative new retail concept is taking vintage luxury items and repurposing them for modern use. Kitty Go reports from what may be the world's chicest recycling boutique in Hong Kong.

There is a Broadway tune titled Everything Old is New Again which could summarize the many ways vintage objects get "a new lease on life". With a retail concept not yet experienced in Asia and rarely seen in the West, seasoned retailer and successful fashion e-tailer Adrienne Ma is breathing a second life into collectibles. Think 1950s-Louis Vuitton cases turned mahjong set holders or iPod docks, Goyard suitcases becoming dressing tables or portable whiskey bars (hanging against a wall, no less) or rock crystal from a 1930s chandelier that formerly hung in the palace of an Italian nobleman now dangling as a glamorous handbag hook.

Clearly this is way beyond your typical expensive, specialty vintage boutique. Ma is CEO of Bernardini Luxury Vintage, a pioneering retail concept in Asia in partnership with the Milanese luxury vintage boutique.

"The reason I opened something like this is I really appreciate the beauty of these pieces," says Ma with great enthusiasm and a twinkle in her eye. "I want to share it and I am confident that Asians will have the same ability to appreciate them as well. I am pioneering a retail concept as well as a trend … The fun part of this new venture is that we are taking an early stake in a new industry that is just warming up… Yes, there are vintage watches and antiques around but this format of modern or luxury vintage is not done yet … This is an alternative to the vintage and antique markets we see around the world."

If there is anyone who has literally lived with luxury in life and business, it has to be Ma, who devoted most of her career to luxury brands and boutiques in Asia and then set up Chinese e-tailer shouke.com, which she later sold to Net-a-porter. She has the ability to sniff a trend before the market even knows one is coming.

The first thing Ma wants to define is the term modern or luxury vintage. "Antiques are over a hundred years old and they are decorative things that you collect, store or display. Other than beauty and value, you can't really use them. There's hardly any functionality to them," she explains. "What we have are collectibles from 1900 to the 1980s. So we technically — and I am no historian — do not classify our merchandise as antiques yet."

Every piece in the boutique has to be functional. "When we choose anything, we have usage in mind. What can you do with LV trunks aside from using them as coffee or side tables? From trunks, cases, handbags, you name it, the way anything functions will complement and will be suitable to today's lifestyle," she emphasizes. But not everything that has a function makes the cut. She turned down a specially commissioned hand painted enamel cigarette case because it would not hold today's longer and fatter cigarettes.

For his personal use, Milan partner Max Bernardini fashioned a Valextra cabine traveling case to stylishly house his audio-visual equipment. Another great idea she turned down. "I thought that idea was very brave but I turned it down because I suspect, with me as an example, Asians tend to have a lot of AV equipment and they want the newest ones. Europeans have simpler and more basic tastes when it comes to AV. With us, by the time you hook everything up, you will need a wardrobe trunk! I always consider the functionality's feasibility to and habits of the local market."

Another unique selling point is that all merchandise is in excellent condition and meets today's quality standards. Tiffany champagne glasses from 1910 sparkle like new. A Rolex from 1939 tells "the correct, present" time. A 1950s Hermes Birkin looks just the right side of used. "It's not that we just brush them up or completely remake them into mint condition. Asian customers, like myself, while they appreciate history, don't like things too beat up," Ma says.

Previous Page 1 2 Next Page

 
8.03K
 
主站蜘蛛池模板: 欧美日韩高清观看一区二区 | 国产精品免费观在线 | 国内精品91久久久久 | 找个毛片看看 | 国产视频自拍偷拍 | 香蕉久久久久 | 亚洲精品欧美 | 黄色美女一级片 | 亚洲在线免费免费观看视频 | 日韩欧美一区二区三区不卡在线 | 亚洲第一页在线播放 | 亚洲天堂久久精品成人 | 在线免费黄网 | 久久精品视频在线播放 | 免费人成在线观看网站品爱网 | 欧美与黑人午夜性猛交久久久 | 国产综合在线播放 | 亚洲美女一级片 | 国产一级二级三级视频 | 手机看片免费基地你懂的 | 成人在线精品视频 | 久久99九九精品免费 | 国产亚洲精品激情一区二区三区 | 美女张开腿给男生桶下面视频 | 天天澡夜夜澡狠狠澡 | 国产在线观看一区二区三区四区 | 在线高清一级欧美精品 | 成人牲交一极毛片 | 免费看黄色片的网站 | 黄色一级网址 | 日韩欧美一级毛片精品6 | 中文字幕亚洲一区二区v@在线 | 欧美一级欧美三级 | 久久久久久91精品色婷婷 | 亚洲欧美视频在线观看 | 国产欧美日韩在线人成aaaa | 亚洲国产成人久久一区www | a一级免费 | 看一级特黄a大片国产 | 国产精品视频一区二区猎奇 | 日韩一区二区久久久久久 |