www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

To US consumers, China's Alibaba is a non-entity

(Agencies) Updated: 2014-09-16 14:02

Starting small

Alibaba's precise plans for growing in the United States are unclear, and the IPO itself could raise Alibaba's profile.

"After being listed in the US, we will develop our business in Europe and in the US," founder Jack Ma told journalists on Monday. "We will not give up the Asia market because, as I would say, we are not a company from China, we are an Internet company that happened to be in China."

Whatever it decides to do, its lack of brand recognition is hardly insurmountable. Foreign stores from IKEA Group, of Sweden, to Fast Retailing Co's Uniqlo, of Japan, have established footholds in the United States despite being more or less unknown to Americans beforehand. So have foreign digital companies like online streaming music service Spotify, which is Swedish.

"The wise thing would be to start small, investigate the market, investigate the consumers, and investigate the competition and try and build a model that is attractive to Americans," said Martin Sorrell, who heads up the world's largest ad agency WPP.

Indeed, Alibaba has set up a US investment division and has been building up a presence in the United States Last October, it led a roughly $200 million investment round in US retail site ShopRunner Inc. The stake in ShopRunner, which rival's Amazon Prime service and works with dozens of US retailers, will give Alibaba a way to learn about online shopping in America.

Alibaba unveiled its first direct-to-consumer online shop in the United States in June, the website 11main.com, which caters to a niche audience and specializes in one-of-a-kind items not found at larger retail chains.

11 Main may be the company's best bet for winning American buyers, said Bhatt.

"It sounds like a local brand and its fun and simple," she said, adding that the company needs to explain to consumers what it does differently or better than rivals.

One strategy Alibaba could pursue to win instant US recognition is to buy a sports team, suggests David Srere, co-CEO and chief strategy officer at Siegel+Gale, a global strategic branding firm. The company has already tried that in China, agreeing to pay 1.2 billion yuan ($192 million) for a stake in China's most popular soccer team, Guangzhou Evergrande.

Alibaba lost an opportunity of ensuring getting in the headline by not buying the Los Angeles Clippers when it was for sale earlier this year, Srere said. The basketball team sold for $2 billion.

"That would have been a dramatic entry into the market," he said.

To US consumers, China's Alibaba is a non-entity To US consumers, China's Alibaba is a non-entity
Ma touts tower of 'BABA' in HK

Top 10 biggest websites in the world

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 亚洲国产最新 | 台湾久久| 国产一级片播放 | 国产成人18黄网站在线观看网站 | 情侣偷偷看的羞羞视频网站 | 自拍视频网 | 国产欧美另类久久精品91 | 成人欧美一区二区三区在线观看 | 亚洲欧美在线观看视频 | 精品国产一区二区三区免费看 | 国产精品亚洲午夜不卡 | 久久久久久极精品久久久 | 国产成人精品三区 | 色拍拍噜噜噜aⅴ在线观看 色青青草原桃花久久综合 色婷婷91 | 日韩欧美在线观看视频一区二区 | 国产一级做a爰片久久毛片99 | 热热涩热热狠狠色香蕉综合 | 日本一区二区在线 | 色欧美hdvideosxs4k| 久污 | 国产一区二区免费在线 | 亚洲免费小视频 | 欧美a一 | 国产综合精品一区二区 | 美女视频黄色的免费 | 国内视频一区 | 午夜两性视频免费看 | 亚洲国语在线视频手机在线 | 日韩在线视频观看 | 亚洲日本高清成人aⅴ片 | 亚洲自偷| 九九九热在线精品免费全部 | 国产欧美日韩精品a在线观看 | 一及毛片 | 国产成人香蕉在线视频网站 | 中文字幕成人网 | 一级特级欧美a毛片免费 | 在线观看亚洲精品国产 | 成人午夜性a一级毛片美女 成人午夜亚洲影视在线观看 | 在线播放性xxx欧美 在线播放亚洲视频 | 韩国一区在线 |