www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

When personal WeChat accounts go public, make money

By Liu Jie (China Dailu) Updated: 2015-11-25 08:02

When personal WeChat accounts go public, make money

Luo Zhenyu gives a speech at the Huazhong University of Science and Technology in June last year. Luo started his Luogic Show in late 2013 and its revenue is expected to reach 150 million yuan this year. [Photo provided to China Daily]

Among the public accounts on WeChat-they are my bedtime reading-Lady Pomegranate's Report is one of my favorites.

Run by Cheng Yan, a former fashion editor, it focuses on high-end fashion brands, street trends and gossip about celebrities. Each piece of content has some kind of subliminal advertising.

I don't mind it as long as I get the information I need and such ads don't annoy. It has been running for two and a half years, and has cultivated 1 million followers, averaging around 200,000 hits daily.

Unconfirmed Chinese media reports said it earned 5 million yuan ($788,500) in ad revenue last year, largely from fashion brands. That's big money, compared with what a fashion editor in China might earn.

Individual public accounts on WeChat are similar to multimedia magazines. Only, they are owned and published by individuals. They earn money from advertisers if they are very popular, and from readers who wish to appreciate good content by offering some money online directly to the publishers.

It is not easy for the likes of Cheng to succeed. She has a passion for fashion, and is a hardworking "WeChatter" (she updates the Report with at least one new piece every day).

She is also smart. She knows young Chinese receive like street snaps of international stars, and would also like to share/read about personal shopping and dressing experiences.

This type of content lends itself to product promotion. Cheng feeds the reader with what they like, ensures top-quality content, and communicates directly with her readers.

The success of such content, the flexible work hours of freelancers and low entry barriers are making some people rush into this field. Tencent Holding Ltd said public accounts on its WeChat exceeded 12 million by September-end. Around 70 percent of them are run by individuals. But many of them have become "corpses" for want of regular updates.

A friend of mine, the mother of a five-year-old boy, used to work for a business newspaper. She wanted to do stories she was really interested in. She wanted flexible work hours to balance her family life.

So, she quit her job and opened a WeChat public account in April. Her focus was on how to help young people travel around. She offered itinerary design, tour guidance and parenting tips.

Six months later, she complained to me that she has been working "like a dog". She was polishing ad-like copy and peddling it as mainstream editorial content, making sure it appealed to readers and attracted page views, so she could negotiate with business partners.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 成人精品综合免费视频 | 成人高清视频免费观看 | 国产精品久久免费 | 永久免费毛片手机版在线看 | 国产日本三级欧美三级妇三级四 | 欧美肥婆videoxxx| 好叼操这里只有精品 | 黄色毛片播放 | 夜间福利网站 | 亚洲深夜福利视频 | 在线视频 日韩 | 亚洲精品一区91 | aa国产 | 神马最新午夜限制片 | 香港免费毛片 | 国产成人一区二区三区高清 | 国产区一区二区三 | 女人张开腿让男人桶视频免费大全 | 99久久免费看国产精品 | 国产自在自线午夜精品视频在 | 久久精品国产三级不卡 | 国产一级一片免费播放刺激 | 日本午夜小视频 | 成人a网站 | 男女免费观看视频 | 爽爽日本在线视频免费 | a毛片在线观看 | 日韩亚洲欧美一区 | 日本三级香港三级人妇gg在线 | 男女生性毛片免费观看 | 国产一级性生活 | 欧美特级毛片aaaa | 精品国产一级毛片 | 日本强不卡在线观看 | 久久夜色精品国产噜噜亚洲a | 精品视频在线观看一区二区三区 | 欧美三级在线看 | 美女在线看永久免费网址 | 成人午夜视频在线播放 | 精品在线播放视频 | 成人黄18免费网站 |