www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

What does fad of digital 'red envelopes' tell?

(Xinhua) Updated: 2016-02-17 09:53

BEIJING - With about one third of China's 1.3 billion population exchanging online gift money on the eve of Lunar New Year, the tradition of giving red envelopes of lucky money has become a nationwide digitalized carnival.

Behind the carnival are Internet companies, greedy for a larger share of online payment market, penetration into smaller cities, an expanded age range and a restructuring of their social network.

Traditionally, Chinese people give red paper envelopes of money, known as hongbao, to younger friends and relatives during the Lunar New Year celebrations. The "tradition" -- if it can still be called that -- has evolved since Tencent launched red envelopes on its WeChat messenger two years ago. The idea of giving hongbao to peers or older people is more or less a new one. Other Internet firms including Alibaba, Baidu and Sina Weibo followed suit.

About eight billion hongbao were exchanged by 420 million users via WeChat on Feb 7, the Lunar New Year's eve, more than 500 times more than in 2014. Over 100 million users shared 800 million yuan ($123 million) of cash gifts via Alipay, the payment system run by Alibaba.

To Li Chao with iResearch Consulting Group, this is "a marketing war in a red envelope."

"The Internet companies are popularizing the habit of mobile payments through entertaining means," Li said, noting that not only promotes their payment system for their own benefit, but also for traditional companies attached to their systems.

"They are hoping people's enthusiasm on hongbao will extend to mobile payment in normal times," Li said.

According to Tencent, the red envelopes are expanding to small cities and rural areas, and from the young to the elderly.

While people born in the 1990s sent nearly 2.6 billion envelopes, grandpas and grandmas also registered WeChat accounts and joined in. People born in the 1960s handed out more than 166 million.

Big cities and young people are the main Internet users, according to Yin Zhentao, a financial expert with the Chinese Academy of Social Sciences (CASS), and when they went home during the holiday, they actually promoted mobile payment there.

Jiang Qiping, secretary general of the CASS Information Research Center, believes digital red envelopes are restructuring social networks.

"The digital red envelope comes with ready-made unique Chinese cultural connotations," Jiang said, noting that it enables parents and children to engage in a new kind of communication like that between friends.

Alipay figures show that red envelopes are no longer a privilege of the old to transfer money to the young. People born in the 1980s and 1990s sent gifts of 518.2 yuan on average to those born in the 1950s and 1960s. The digital red envelope is a new channel for the young to show gratitude to the elderly.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 久久精品国产99久久香蕉 | 日本免费在线 | 亚洲国产一区二区三区a毛片 | 国产综合精品一区二区 | 先锋影音xfyy5566男人资源 | 草草影院www色欧美极品 | 一色屋色费精品视频在线看 | 国产午夜永久福利视频在线观看 | 久久午夜视频 | 毛片激情永久免费 | 亚洲在线观看网站 | yellow中文字幕久久网 | 免费看特级毛片 | 午夜精品一区二区三区在线观看 | 国产美女白丝袜精品_a不卡 | 久色视频在线 | 午夜三级国产精品理论三级 | 精品精品国产自在久久高清 | 欧洲一级片 | 新26uuu在线亚洲欧美 | 国产视频精品久久 | 成人免费一区二区三区在线观看 | 国产在线观看免费一级 | 成人免费小视频 | 91成人国产网站在线观看 | 美女被男人桶到嗷嗷叫爽网站 | 亚洲高清视频免费 | 老头老太做爰xxx视频 | 国产高清在线精品二区一 | 另类视频综合 | 久久精品久久精品久久精品 | free性chinese国语对白 | 欧美中文字幕在线看 | se就是色94欧美setu | 国产成人精品综合久久久 | 一级黄色免费网站 | 国产免费久久精品99re丫y | 美女很黄很黄是免费的·无遮挡网站 | 男女午夜视频在线观看 | 三级在线国产 | 麻豆国产96在线 | 日韩 |