www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

Mia.com growing from moms' dreams to a masculine firm

By Meng Jing (China Daily) Updated: 2016-03-07 08:08

She once teased a male executive of mia.com's competitor: "Everybody is discussing diapers as if you (men) really understand diapers, as if you had touched one before."

However, she is aware understanding mothers' needs for baby products alone cannot support sustainable development of a rapidly growing company.

"We need to transform ourselves from a company that is based on the dreams of a group of moms into a masculine firm that is able to bleed, fight and invade," she said.

According to mia.com, its sales surged to 2.5 billion yuan in 2015, up seven-fold over 2014. Liu foresees this year's sales around 6 billion yuan.

"The rapid development of the company raises the bar for management. When you think out of the startup box, you find that you need people with more experience and vision," she said, adding one of the major tasks for her last year was finding the right people.

At the beginning of 2015, about 80 percent of mia.com's senior executive team were female. But by November, about 60 percent of the team were male.

It is believed any "baby boom" would help mia.com to grow further.

According to the Beijing-based Internet consultancy Analysys International, the market for baby and mom products in China was valued at 2 trillion yuan in 2015. "The size is expected to reach 3 trillion yuan in 2018," said Liu Xuwei, an analyst with Analysys International.

Agreed Liu of mia.com. "There is still a lot of potential for growth in the market for baby and mom products. It is high time we expand to offline channels as well, as more than 50 percent of sales are generated by brick-and-mortar stores."

Late last month, Liu announced mia.com's partnerships with AMCARE Corporation, a leading private women and children's hospital chain in China, and Yuyuto Shanghai Entertainment Facilities Co Ltd, which runs more than 200 indoor theme parks for children, respectively.

With these two partnerships, mia.com can reach more parents and would-be parents, to give them more opportunities to first experience quality foreign products before buying them online. In early 2015, mia.com had set up a joint venture with RYB Education Institution, which runs dozens of kindergartens in China.

"Baby and mom products constitute a so-called connecter industry. Higher up is the medical industry that takes care of the birth of babies. Lower down is the education industry," said Liu.

Her dream is to make mia.com the first go-to firm for pregnant Chinese women and even those considering motherhood. "I want them to know there is a company called mia.com that can fulfil their needs."

Not just as online consumers, women, such as Liu, are driving e-commerce in China. "Women in the Era of Internet Plus", a 2015 report by AliResearch, which is backed by Alibaba Group, showed that women were running more than half of the shops on Taobao.com and Tmall.com, two of the leading e-commerce websites in China. Women-owned shops accounted for more than 46 percent of online transactions in 2014.

"As China shifts from manufacturing to services, women who are blessed with a strong acumen to deal with the outside world, will become increasingly important participants in China's economy," said Shi Dongwei, vice-president of Alibaba. 

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 日韩欧美亚洲综合久久99e | 亚洲视频精选 | 另类毛片 | 国产在线手机视频 | 一级中国乱子伦视频 | 成人爱爱网站在线观看 | japanesehd国产在线无毒不卡 | 在线观看视频一区 | 永久黄网站色视频免费网站 | 日本精品视频在线播放 | 三级黄色免费看 | 国产精品高清视亚洲一区二区 | 麻豆一级片 | 亚洲第一网站在线观看 | 欧美日产国产亚洲综合图区一 | 中国一级特黄大片毛片 | 在线亚洲精品自拍 | 国产大片在线观看 | 国产一区二区三区美女在线观看 | 国产亚洲精品成人a在线 | 99久久精品国产一区二区三区 | 黄色毛片视频校园交易 | 韩国一级特黄清高免费大片 | 国内精品久久久久影院老司 | 日韩精品一区二区三区乱码 | 萌白酱在线喷水福利视频 | 日本aa毛片a级毛片免费观看 | 国产精品二区在线 | 99久久精品免费看国产一区二区三区 | 日韩99 | 在线另类 | 亚洲精品系列 | 呦女亚洲一区精品 | 美国一级毛片视频 | 国内在线播放 | 欧美做爰xxxⅹ性欧 欧美做爰免费大片在线观看 | 在线观看不卡一区 | 精品91精品91精品国产片 | 欧美国产日韩久久久 | 欧美一线视频 | 在线视频精品视频 |