www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

   

First foreign firm to buy into baijiu sector

By Diao Ying (China Daily)
Updated: 2006-12-13 08:49

A Chinese holding company has sold its 43 per cent share of the parent firm of Chengdu Swellfun Co Ltd yesterday to a foreign invested alcohol maker, marking the first possible foreign entry into China's spirits industry.

Chengdu Yingsheng Investment Holding Corp announced it would sell its 43 per cent stake in Chengdu Quanxing Group to the world's largest alcohol beverage manufacturer, Diageo Highlands Holding BV. Quanxing is the parent company of Swellfun, a maker of traditional Chinese liquor, or baijiu.

Neither of the companies released the price of the deal.

If approved, the deal will make Swellfun the first baijiu brand with foreign interests.

In the foreign investment industry directory released by the Ministry of Commerce, baijiu is listed in the category of "limited," which means the deal has to pass a series of examinations before final approval.

Under the agreement, Diageo will help develop the international market for Swellfun.

"Diageo will help to develop the international market for the Swellfun brand, and it will also provide technical and other support to Quanxing," said Michael Lu, a spokesman for Diageo China.

Baijiu, literally meaning "white liquor," is the most popular spirit in China. The total export value of Swellfun was 2.7 million yuan (US$344,000) in the first half of 2006. A report by the company showed it has achieved an increase as high as 180 per cent year-on-year.

"The deal, if successful, would bring benefits to both sides, especially Diageo," said Dong Junfeng, an analyst from Galaxy Securities.

London-headquartered Diageo holds over 30 per cent of the world's spirits market with over 10 brands, including Baileys, Johnnie Walker and Guinness.

Its market proportion in China, however, is lower than French alcohol maker Pernod Ricard Group.

If the acquisition succeeds, it may surpass the French firm in the Chinese market, and even compete with domestic traditional liquor manufacturers such as Wuliangye Yibin Co.

The past decade has seen a boom in baijiu sales in China. The sector has increased 20 per cent in the last 15 years, and the China Alcoholic Drinks Industry Association estimates an annual rise of 15 per cent for the next five years.

"Diageo believes that it has found the best possible partner through which to deepen its commitment to the Chinese market," spokesman Lu said in a statement.
12  

(For more biz stories, please visit Industry Updates)



主站蜘蛛池模板: 国产91丝袜美腿在线观看 | 亚洲黄色美女视频 | 久草在线视频免费 | 一级黄色大片 | 日韩精品视频免费在线观看 | 在线亚洲一区二区 | 久草成人在线视频 | 亚洲狠狠狠一区二区三区 | 三级毛片基地 | 亚洲第一网色综合久久 | 成年女人永久免费观看片 | 91九色精品国产 | 亚洲加勒比久久88色综合1 | 国产成人高清一区二区私人 | 久久思思爱 | 欧美一级带 | 久久国产精品最新一区 | 久草福利资源网站免费 | 欧美人成一本免费观看视频 | 国产在线一区二区三区四区 | 国产精品永久免费自在线观看 | 国产三级久久久精品三级 | 波多野结衣一级视频 | 久久综合九九亚洲一区 | 伊人短视频 | 青青自拍视频一区二区三区 | 一级大黄美女免费播放 | 网红毛片| 美女黄色在线网站大全 | 欧美做爰xxxⅹ性欧 欧美做爰免费大片在线观看 | 99国产精品久久久久久久日本 | 中文字幕水野优香在线网在线 | 亚洲韩国欧美一区二区三区 | 欧美做a欧美| 精品色视频 | 中文字幕精品一区二区精品 | 一级毛片免费观看不卡的 | 一级欧美在线的视频 | 九九免费在线视频 | 久久久免费观成人影院 | 国产图片亚洲精品一区 |