www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

InfoGraphic

Publishers of Chinese books predict boom

By Qiu Bo and Chen Limin (China Daily)
Updated: 2011-01-06 14:52
Large Medium Small

Publishers of Chinese books predict boom

Cooperation agreements fuel overseas sales

Beijing - China is targeting a year-on-year rise of 15 percent in its book export revenue in 2011 amid stronger government efforts to promote Chinese printed publications globally.

Zhang Fuhai, director of the international exchange and cooperation department of the General Administration of Press and Publication (GAPP), said the book export boom is a result of the recent signing of cooperation agreements between Chinese and overseas publication houses.

Last month GAPP initiated a campaign to increase Chinese publications' exposure around the world, including cooperating with international publishing giants to enlarge global sales networks, and hosting book fairs in overseas Chinese bookstores.

Under one agreement between Shanghai Press and Publishing Development Company and French publication leader

Publishers of Chinese books predict boom

Lagardere Group, Chinese publications will soon be available in more than 3,000 of Lagardere's network stores.

Zhang called this type of project "borrowing a boat to sail", adding that his administration may push for more cooperation agreements between Chinese publication houses and international publication giants such as Barnes & Noble and Borders Group.

He also said GAPP will soon issue more preferential policies to encourage Chinese publication houses to invest more in overseas markets.

Qi Pingjing, president of China International Book Trading Corporation, China's largest book exporter contributing to some two-thirds of Chinese book exports, said late last year that his company could achieve at least $22 million in book export revenues in 2010, a 10-percent rise over 2009.

The company has 17 overseas branches, including subsidiaries and offices. But Qi said that for a company to build its own bookstores and establish a logistics system in a foreign country is not always a good choice.

"What we will do to increase overseas channels is to include as many overseas Chinese bookstores as possible in our computer system," he said.

The company has begun to upgrade its computer system, which he said will provide overseas bookstores with real-time information of all the books the company exports and enable bookstores to conduct its book-import business online. When readers visit a bookstore's website, they will also be able to see whether the books are in stock or not.

The company has started book fairs in 100 overseas Chinese bookstores since Dec 16, part of a campaign GAPP initiated. The book fairs, which last one month, are planned to take place once a year.

In addition, the company plans to increase digital publication exports rather than just focusing on printed books.

Qi estimated that the growth rate of digital exports will largely surpass that of printed publication exports in the company.

Over the past five years, total sales of the country's exports of printed material increased by only 1.4 percent, while exports of online games alone is expected to double this year, exceeding $200 million, according to GAPP.

"There hasn't been an immediate return from the heavy investment in digital publications, but it's surely the focus of our business in the future," said Qi.

Related readings:
Publishers of Chinese books predict boom Chinese book exhibition kicks off in Nepal
Publishers of Chinese books predict boom China corporatizes 147 state-run publishing houses
Publishers of Chinese books predict boom China forms new state-owned publishing group
Publishers of Chinese books predict boom Chinese digital publishing racing ahead

But challenges still lie ahead as few Chinese publications have attained big success in overseas markets.

"We have to change the way we export books. Instead of exporting ready-made books, we should take full advantage of overseas expertise," he said.

He added that Chinese exporters should localize their business - the whole process of business operations can be done overseas, from book planning, translating and design, to marketing and distribution.

He cited the distribution of China Today magazine in France.

What would have cost the company about $200,000 to get its more than 2,000 current subscribers was "largely reduced" through its cooperation with ADL Partner, a major distribution company in the country, Qi said.

The company acquired Guanghwa Co Ltd, a Chinese bookstore in the United Kingdom, and Edition du centenaire SARL, a French distributor, in recent years.

"It's like using a boat. Sometimes you have to build one, sometimes borrow one, and sometimes rent one," said Qi.

主站蜘蛛池模板: 久草网站在线观看 | 美女张开腿让男人桶的动态图 | a级毛片免费观看在线播放 a级毛片免费看 | 久久88香港三级台湾三级中文 | 亚洲狠狠ady亚洲精品大秀 | 欧美一级在线免费观看 | 澳门一级毛片手机在线看 | 九九免费在线视频 | 国产成人亚洲精品 | 91视频社区| 欧美精品另类 | 久色乳综合思思在线视频 | 一级成人毛片免费观看 | 国产精品毛片一区 | 国产成人深夜福利在线观看 | 国产精品国产 | 日韩精品不卡 | 国产成人精品免费视频大全软件 | 色毛片| 久章草视频 | 欧美视频一区二区在线观看 | 中国精品视频一区二区三区 | 日韩三级免费看 | 成人免费毛片一区二区三区 | 欧美大片毛片大片 | 欧美大狠狠大臿蕉香蕉大视频 | 欧美一级毛片片免费孕妇 | 欧美日韩精品一区二区另类 | a免费视频 | 久久精品国产精品亚洲人人 | 国产欧美一区二区三区精品 | 久久视频这里只精品3国产 久久视频这里只有精品 | 久久成年片色大黄全免费网站 | 国产精选在线视频 | 成人a免费视频播放 | 国产一区二区三区不卡免费观看 | 国产精品成人免费视频不卡 | 欧美成年| 国产精品视频免费播放 | 91亚洲精品久久91 | 性理论片|