www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

chinadaily.com.cn
left corner left corner
China Daily Website

Sales of outdoor sporting products may surge

Updated: 2012-08-10 10:21
By Wang Zhuoqiong ( China Daily)

Sales of outdoor sporting products may surge

Visitors look at backpacts at the Asia Outdoor Trade Fair in Nanjing, Jiangsu province, July 16. [Photo/Xinhua]

Sales of outdoor sports products such as clothing, footwear and camping products in China are expected to continue growing, as they get boosts from the increase of vehicle ownership and the popularity of outdoor activities.

In 2011, the value of retail sales of outdoor sports products in China reached 10.76 billion yuan ($1.69 billion), an increase of 50.91 percent from the previous year.

Sales reached 3.65 billion yuan in 2008, when Beijing hosted the Olympic Games, according to an industry report published by the China Outdoor Commerce Alliance.

Retail sales of outdoor products have kept an annual growth rate of more than 40 percent in the past five years. This year the growth rate is expected to slow down to 20 to 30 percent, said Zhang Heng, general manager of Sanfo Outdoor Product Co Ltd, a retailer of outdoor sports products in China.

Domestic brands' sales are now rivaling foreign brands, which used to dominate.

The number of domestic brands last year increased to 350, up 52.84 percent, while the number of foreign brands is 367, an increase of 12.92 percent.

Sales of outdoor sporting products may surge

Outdoor sports products at the Asia Outdoor Trade Fair in July in Nanjing, Jiangsu province. The industry has seen an annual growth rate of 40 percent in the past five years. [Photo/China Daily]?

The outdoor sports industry has tremendous potential, Zhang said. China will need at least 10 years to catch up with developed countries' level of participation in outdoor sports, he added.

His company has taken its business from being located in a shabby shop next to the east gate of Peking University to having nearly 30 retail stores in 10 major cities in only 15 years. The company sells foreign and domestic brands of various outdoor products.

Sanfo sold more than 200 million yuan worth of goods in 2011. Its revenue and profit have both increased 30 percent year-on-year.

Thanks to burgeoning demand, China has become a major emerging market for international outdoor sports brands. About 75 percent of the top foreign brands have a presence in China. Zhang said clothes brands from North America and footwear brands from Europe have so far dominated the market.

Li Changfa, COCA secretary-general, said rising incomes and vehicle ownership have given people more spare time and brought urban dwellers closer to nature.

"The increasing popularity of outdoor sports among middle-aged and even younger people reflects a change of lifestyles in China," Li said.

"Outdoor sports used to be considered crazy. But now considered as part of a healthy and positive lifestyle, something to be proud of."

Outdoor sports activities such as camping and climbing are no longer happening only in major cities.

People in second- and even third-tier cities are also experiencing outdoor adventures, as online shopping for outdoor sports products becomes an option for them, he said.

wangzhuoqiong@chinadaily.com.cn

Sales of outdoor sporting products may surge

...

...
...
主站蜘蛛池模板: 99国产精品农村一级毛片 | 欧美成人香蕉网在线观看 | 国产美女自拍视频 | 久久99国产一区二区三区 | 免费特黄一级欧美大片在线看 | 四色永久| 精品久久久久久久久中文字幕 | 国产免费爽爽视频免费可以看 | 看美女毛片 | 成人公开免费视频 | aa大片成人免费网站 | 碰碰碰免费公开在线视频 | 国产欧美久久精品 | 日韩高清一级 | 又www又黄又爽啪啪网站 | 99在线热视频 | 玖玖99视频 | 国内精品自产拍在线观看91 | 欧美日韩综合高清一区二区 | 国产欧美日韩在线不卡第一页 | 欧美久久精品 | 成人在线手机视频 | selaoban在线视频免费精品 | 全免费毛片在线播放 | 欧美成人在线免费 | 美国欧美一级毛片 | 久草免费看 | 亚洲一一在线 | 91国内精品久久久久影院优播 | 亚洲第一免费网站 | 欧美视频在线观看 | 亚洲美女综合网 | 国产3级在线| 亚洲高清自拍 | 国产精品综合一区二区三区 | 在线国产网站 | 久色乳综合思思在线视频 | 自拍 欧美 在线 综合 另类 | 91久久国产 | 成年人在线观看免费 | 亚洲高清国产一区二区三区 |