www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Companies

Chinese firms need to be seen as more 'trustworthy'

By Zheng Yangpeng | China Daily | Updated: 2013-01-30 09:47

An international survey has found that Chinese companies are less trusted than companies headquartered in other nations, a major hurdle for the growing number of Chinese enterprises looking to "go global".

Of those polled in developed countries, only 19 percent regarded companies headquartered in China as "trustworthy", according to a survey by Edelman, a leading public relations firm.

This was in stark contrast to perceptions of companies from Germany, Sweden and Canada, which more than 70 percent found trustworthy. Chinese companies also fared worse than those headquartered in Brazil and India.

However, the survey found that in other emerging markets 58 percent of respondents trusted China's businesses and in China 79 percent.

"It showed that there is a big gap between how the world perceives us and how we perceive ourselves," said Kevin Wang, Edelman China co-president.

David Brain, Edelman Asia-Pacific president and CEO, said the low trust can be attributed to less familiarity, insufficient communication and less established brands.

"Not many Chinese companies have gone abroad in a big way. Not many Chinese companies and governments have made efforts to communicate about China's businesses and brands," Brain said.

"Part of the problem is quality and innovation. China in this respect is going up: You are going from imitation to innovation. But communication has to be part of that," he added.

And the low trust toward Chinese companies has significant implications.

"It means it's harder for Chinese companies to do deals. The deals cost more and they find it more difficult to find local partners," Brain said.

But according to Brain, it will only take a few recognized brands to change people's perceptions. A few brands such as Hyundai, Samsung, LG and Kia improved the perception of South Korean brands.

In Singapore, he said, one brand, Singapore Airlines, single-handedly lifted the nation's trustworthiness.

"For me, China has two candidates with the potential to play that role: Haier and Lenovo. I think they have a national duty to over-communicate and overachieve for the rest of China," said Brain.

The survey, based on more than 31,000 online respondents across 26 markets, also found a company's engagement and integrity are important to its success.

zhengyangpeng@chinadaily.com.cn

Read more in

Chinese firms need to be seen as more 'trustworthy'

 

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 男女午夜免费视频 | 草草免费观看视频在线 | 免费一区区三区四区 | 色青青草原桃花久久综合 | 精品久久久久久影院免费 | 国产欧美一区二区三区免费看 | 性做爰片免费视频毛片中文i | 成人欧美一区二区三区视频xxx | 91九色精品国产免费 | 日韩1级片| 亚洲天堂国产精品 | 毛片大全免费 | 成人毛片免费视频 | 精品丝袜国产自在线拍亚洲 | 理论在线看 | 黄毛片一级毛片 | 全部精品孕妇色视频在线 | 三级午夜三级三点在看 | 91精品宅男在线观看 | 免费在线观看一区二区 | 在线亚洲精品国产波多野结衣 | 日韩欧美精品一区二区 | 国产视频久久久 | 国产第一福利影院 | 中文成人在线 | 欧美成人全部视频 | 91精品欧美综合在线观看 | 一本伊大人香蕉高清在线观看 | 日韩高清一级 | 特级毛片免费观看视频 | 欧美一级二级毛片视频 | 日韩三级一区二区 | 99国产精品久久久久久久日本 | 精品日本久久久久久久久久 | 日韩免费一级片 | 在线精品亚洲 | 久久国产视屏 | 亚洲男人天堂久久 | 久久免费播放 | 香蕉久久夜色精品国产 | 777色狠狠一区二区三区 |