www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Companies

Bosideng bets on building global brand

By Ding Qingfen | China Daily | Updated: 2013-02-05 10:24

Today its business includes not only down jackets, but also menswear, which accounts for a growing part of its sales revenue.

During the first half of the 2012 financial year, Bosideng's sales from down jackets rose by 3.8 percent from a year earlier to 1.84 billion yuan ($295 million), accounting for 60 percent of the company's total sales revenue during the same period.

The company has been an original equipment manufacturer for a range of famous foreign brands for many years, a topic on which Zhu refused to elaborate.

"Annually, the OEM production generates sales worth 140 million yuan," Zhu said.

"It's not a small business, but the problem is that the Bosideng brand is not known in international markets. It's quite new, especially in the European market," he added.

This is also why Bosideng is willing to invest a lot outside China.

"Everything is there. We have quality goods, long-term commitment and capital. Why not give it a try?" Zhu said.

But he added promoting the brand abroad is an arduous and time-consuming task.

About five years ago, Bosideng began market research and decided to launch operations in Europe, a market where consumption remains weak.

The ironic result is a Chinese fashion brand investing a lot to enter the debt-stricken European market, while Western retailers and luxury brands are seeking expansion and a firmer foothold in China.

Soon after Bosideng's move to open its London flagship store, Joyce Group, a major Chinese fashion brand, cooperated with Italian designer Romeo Gigli, opening a pop-up boutique in Venice, Italy, Joyce's first presence in Europe.

"We took London as the first step because it is a place that gathers the most well-known menswear brands. We hope to improve our design here and learn from them," Zhu said.

But looking ahead, the first such step for Bosideng is bold and not easy, considering the economic woes in Europe, Zhu said.

"But we are clear that we should go out and build Bosideng into a globally well-known menswear brand through standing firm in the UK and Europe. This is a long-term strategy," he said.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 萝控精品福利视频一区 | 麻豆19禁国产青草精品 | 成人夜色香网站在线观看 | 好叼操这里只有精品 | 欧美xxxx精品另类 | 国产99视频精品草莓免视看 | 欧美日韩一区二区三 | 在线观看免费为成年视频 | 日本色综合网 | 波多结衣一区二区三区 | 一级国产精品一级国产精品片 | 国产老妇k | 黄色国产网站 | 九九精品免费观看在线 | 伊人99re| 久久大胆视频 | 久久久久久一品道精品免费看 | 99热久久精品国产 | 国产成人麻豆tv在线观看 | 欧美成人综合在线观看视频 | 免费一级特黄欧美大片勹久久网 | 亚洲综合久久1区2区3区 | 成年人免费观看视频网站 | 精品国产一区二区三区成人 | 亚洲黄a| 国产在线手机视频 | 一级aaaaaa毛片免费 | 亚洲欧美久久一区二区 | 亚州一级毛片在线 | 一级毛片日韩 | 亚洲美女网址 | 精品国产欧美另类一区 | 亚洲精品影院一区二区 | 国产成人香蕉在线视频网站 | 久久精品国产6699国产精 | 女让张开腿让男人桶视频 | 在线看片中文字幕 | 国内精品视频成人一区二区 | 美女被cao免费看在线看网站 | va欧美| 日韩精品在线看 |