www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Changan's big push overseas

By Hu Haiyan and Tan Yingzi | China Daily | Updated: 2013-03-13 16:53

Changan's big push overseas

Changan Automobile expects to generate 5 percent of its overseas revenue from the US and Europe by 2017. [Photo / China Daily]

Forced to look abroad, the Chongqing automaker is hoping its latest sedan sells well

Amid the dazzling cars and models at the Frankfurt Auto Show in September 2011, the Changan Sense concept sports car caught attention for its sleek, curvy lines, aggressive body frame and its affordable price tag.

At the show, the buzz question was "What is Changan doing with this?" Few companies in China can match Chongqing Changan Automobile Co Ltd, one of the largest domestic auto manufacturers, in terms of affordability, but it had yet to crack the overseas markets despite aspirations to become a mid to high-end maker of cars.

This month, Changan is coming out with its response in the form of the Raeton, a mid-end, four-door sedan that will sell for 180,000 yuan ($28,926) in the United States and Europe to compete against other large family cars such as the Volkswagen Passat.

"Till now, most of our vehicles were sold in low-end markets across the world. The Sense and the Raeton represent our ambitions and attempts to move into the high-end market," says Zhu Huarong, vice-president of Changan who is in charge of the company's overseas business.

"Moving to the high-end world" is what many of China's automakers call looking abroad, where it has an easier chance of selling its cars because of rising competition in their home market, the largest in the world. The nation's auto market is slowing, however, with domestic passenger car sales rising less than 7 percent last year.

Changan's big push overseas

Jia Xinguang, an independent auto analyst in Beijing, says due to overcapacity in China's automobile industry and decreasing demand, automakers are being forced to look overseas.

"The competition in China's automobile industry is kind of a global war, and grabbing market share from overseas regions is necessary for domestic automakers," Jia says.

To gain a foothold in overseas markets, Changan is preparing for big things, such as introducing its Raeton model.

"Changan aims to be the best automobile company in the world. So far, our major overseas markets are Africa and Southeast Asia. To become a global automobile giant, it is important for us to expand our presence in developed nations and make mid and high-end vehicles," says Zhu from Changan's headquarters in Chongqing municipality's Jiangbei district.

He says the company expects its overseas markets to contribute about 30 percent of revenue by 2020. Changan expects to capture 5 percent of its overseas revenue from the US and Europe by 2017 with mostly mid to high-end vehicles. Last year, Changan's revenue reached 114 billion yuan, with overseas markets contributing about 5 percent of revenue, and made a profit of 1.6 billion yuan.

Changan is not the only Chinese automaker with its sights abroad. Yin Mingshan, president of the Chongqing Lifan Group, one of the largest automobile and motorcycle makers, says sales in the US and Europe are expected to increase to 20 percent by 2015 from less than 10 percent at present.

Chinese auto analysts are putting up red flags warning that the future of the Chinese auto industry is fraught with risks and difficulties. Many of them, including Jia, say it's very hard for China's companies to enter developed countries since the auto industries there are developed and mature.

"But the emerging markets like Russia and Brazil grant many opportunities for Chinese automobile makers because these customers are not addicted to Western brands," he says.

Zhu, like many of the executives of China's automakers, warns that its overseas market expansion is not going to be easy.

"We decided to expand overseas markets as they offer higher profit margins even though there are stiffer challenges from an appreciation of the yuan, which will affect our exports, and increasing labor costs in the US compared to China. It calls for great efforts from me and the company to achieve success overseas."

He says for the brand to go overseas, two key steps are required.

"We will first enter the less developed overseas markets where brand operation costs are relatively lower compared with the US and EU markets," says Zhu. "After gaining enough brand recognition, we will venture into developed markets such as the US and the EU."

Changan now distributes its products through more than 2,000 of its sales offices across more than 30 countries and regions. The group plans to set up factories in Brazil and Russia this year, Zhu says.

Looking back over his 27 years of experience in the auto industry, he says his most fulfilling moment was seeing Changan produce its own branded cars in 2009.

Previous Page 1 2 Next Page

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 国产dvd毛片在线视频 | a级一片| 欧美另类videosbestsex高清 | 国产99视频精品草莓免视看 | 日韩一区二区三区四区不卡 | 女人张腿让男桶免费视频网站 | 久久精品在现线观看免费15 | 一区二区三区影视 | 99在线视频精品 | 亚洲视频在线网站 | 99久热在线精品视频播放6 | 三级带黄色 | 欧美91精品久久久久网免费 | 久久青草免费免费91线频观看 | 国产精品伦理久久久久 | 亚洲欧美日韩中文字幕在线一 | 久久一日本道色综合久久 | 久久国产精品免费观看 | 欧美一级在线 | 国产精品亚洲欧美一级久久精品 | 毛片在线看免费 | a级片在线观看 | 日本加勒比一区 | 欧美一级日韩一级 | 手机看片国产免费 | 小明台湾成人永久免费看看 | 亚洲成人一区二区 | 久草在在线视频免费 | 久草免费在线观看视频 | 日韩欧美在线视频一区二区 | 日本色哟哟 | 日本一区二区三区高清在线观看 | 国产精品一区二区久久精品 | 国产成人a毛片 | 一级做a爰片性色毛片视频图片 | 亚洲第一大网站 | a级国产乱理伦片在线观看99 | 国产在线观看高清精品 | 2022麻豆福利午夜久久 | 免费久久久久 | 成年女人免费观看 |