www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Baidu to buy PPS' video unit

By Gao Yuan and Chen Limin | China Daily | Updated: 2013-05-08 05:50

Baidu to buy PPS' video unit

PPStream's online video business will continue to operate as a sub-brand of iQiyi.com, an online video website acquired by Baidu last year. [Photo / China Daily]

Analysts say move will strengthen search portal giant's bid to take on Youku Tudou

Baidu Inc, the largest Internet search engine in China, said on Tuesday it is buying PPStream Inc's online video business for $370 million to challenge the nation's top video services provider.

PPS will merge with iQiyi.com, a popular online video website acquired by Baidu late last year, according to a company statement. PPS will continue to operate as a sub-brand of iQiyi.

After the acquisition, iQiyi.com will become China's largest online video platform by number of mobile users and video viewing time, the statement said.

Beijing-based Youku Tudou Inc currently claims to be the No 1 video platform in China.

Analysts said they believe the acquisition will strengthen Baidu's video unit although iQiyi is not yet ready to challenge Youku Tudou.

"Most of the traffic for PPS was generated by mobile application users, while Youku Tudou's major users were consuming content through web browsers," said Hong Bo, a Beijing IT expert and founder of consultancy company IT5G.

"Baidu's iQiyi will have a limited impact on Youku Tudou's advertising revenue because Youku Tudou is experienced in online advertising and enjoys large viewer numbers."

PPS had about 150 million mobile viewers by the end of March, about 10 percent of those daily active users. Before the acquisition, iQiyi had more than 100 million mobile viewers.

Each company has about 1,000 employees. Gong Yu, CEO of iQiyi, said the firm has no intention of large scale layoffs.

Youku Tudou said its daily video views from mobile devices reached more than 100 million by the end of last year.

The deal is also part of Baidu's acquisition strategy to generate more advertising profit from the online video sector.

Advertising revenue in China's online video industry is likely to exceed 30 billion yuan ($4.86 billion) by 2015, and viewer numbers are expected to hit 580 million, industry research firm Analysys International said.

"In the past, Chinese Internet companies were not used to enlarging business scale by acquisition, but the industry is expected to see more merger deals in the future," said Hong from IT5G.

Baidu spent at least $22.5 million on acquisitions last year, compared with $356 million in 2011, according to Bloomberg.

Gong said mergers and acquisitions are set to continue in coming years, because the country's video industry needs further integration.

PPS and iQiyi's integration is expected to be completed in 30 days, he said.

PPS' major business is Web-based live casts, while iQiyi focuses on licensed video content produced by professional entertainment agencies.

Gong said iQiyi will allow viewers to upload more user-generated content, a major business for Tudou.com under Youku Tudou.

The transaction is expected to be closed in the second quarter, according to the company statement. Upon completion, the PPS online video business will be consolidated into Baidu's financial statements.

 

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 国产综合久久久久影院 | 亚洲91在线| 精品国产v | 韩国精品一区二区三区四区五区 | 欧美亚洲精品在线 | 亚洲欧美日韩国产精品26u | 中国性孕妇孕交在线 | 国产成人久久精品推最新 | 亚洲国产精品自在现线让你爽 | 国产亚洲精品一区二区久久 | 国产性生活 | 中文字幕亚洲精品日韩精品 | 极品精品国产超清自在线观看 | 一区二区三区日韩 | 男女福利视频 | 美国毛片在线 | 日本精品高清一区二区2021 | 成人欧美一区二区三区黑人 | 国产一区二区三区四区波多野结衣 | 久草久在线 | 亚洲欧美在线观看播放 | www久久com| 日韩在线视频中文字幕 | 99九九国产精品免费视频 | 成人全黄三级视频在线观看 | 精品91一区二区三区 | 久操视频免费在线观看 | 国产美女作爱全过程免费视频 | 欧美一级毛片片免费孕妇 | 男女男精品视频网站在线观看 | 国产一区二区三区手机在线观看 | 一区二区成人国产精品 | 91精品国产综合久久久久 | 欧美精品18videos性欧美 | 久久精品国产一区 | 一级作爱视频免费观看 | 色拍自拍亚洲综合在线 | 亚洲午夜精品一级在线播放放 | 国产黄色小视频 | 悟空影视大全免费影视 | 成年网站免费视频黄 |