Yhd.com, a leading business-to-customer platform attracting an average 10 million viewers per day, has announced a new strategic partnership deal with several consumer goods giants, including Unilever, Procter& Gamble and L'Oreal.

According to the deal, Yhd.com, which is majority-owned by Wal-Mart Stores Inc, will sell its partners' products to online shoppers while providing customer information to the companies through "data mining" techniques.

The arrangement sees over 100 personal care brands, including shampoos, body lotions and toothpastes, going on sale through Yhd.com.

"It is a multi-win cooperation. Online shoppers no longer need to worry about product quality, as our website's personal care products come directly from producers," said Huang Xiaoqiang, vice-president of Yhd.com.

"The data and the first-hand feedback from online shoppers gathered by our company can help those multinational brands better understand Chinese customers and help them decide which product is suitable to launch in the Chinese market," he said.

Huang added that the operation will certainly boost the sales of personal care products on Yhd.com.

According to Yhd.com, 84,000 different personal care products are sold on the company's online platform.