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China Daily Website

Vancouver mayor brings a big name on business hunting trip

Updated: 2013-11-11 08:09
By Todd Balazovic ( China Daily)

Already the trip has seen some results, with Nerd Corp, a Vancouver-based digital entertainment company, establishing a partnership with China's Ciwen Media Group to distribute content and merchandise throughout China.

The deal capitalizes on a growing appetite from Western entertainment companies to tap into China's potential $7.7 billion box office figures.

With more than $1.02 billion spent on film production in Vancouver in 2010, the city is ranked the third-largest production center in North America - a fact that has earned the city the nickname Hollywood North.

Partnerships with Vancouver film studios could provide a chance for Chinese companies to bring their productions west, Robertson said.

Vancouver mayor brings a big name on business hunting trip

Exclusive interview with  Vancouver mayor

"In digital media in particular, we have attracted companies from all over the world to build studios in Vancouver because the talent is very high," he said.

"So I think we have a lot to offer in terms of partnerships with Chinese companies and also co-production with Chinese companies for the North American market."

The 160-person delegation began its trip in Beijing on Nov 4. It will travel to Shanghai and Guangzhou before finishing the tour in Hong Kong.

While in the capital, Robertson signed a memorandum of understanding with Chaoyang district of Beijing, which includes most of the city's commercial center.

During their Guangzhou leg, the delegates will celebrate the nearly 30-year-long Sister City relationship the southern city has shared with Vancouver.

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