www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Stories

Audi looks to secure premium car leader: Interview

(chinadaily.com.cn) Updated: 2013-01-29 14:40

Qestion:?In 2012, taking China and US as examples, China grew at the rate of 4 percent while US 14 percent. In the coming years, the growth in other mature countries, including some emerging countries, may overtake China. Will the change in other countries have an impact on Audi's 2020 blueprint to number one globally in sales?

Audi looks to secure premium car leader: Interview

Dominique Boesch, general manager of the Audi Sales Division, in an interview on Jan 17, 2013, after FAW-VW Audi Annual News Conference in Beijing. [Provided to chinadaily.com.cn] 

Dominique Boesch: The 4 percent growth in China is calculated by the entire vehicle market basis. It calculates commercial vehicles, engineering vehicles and passenger vehicles. The light commercial vehicles market in the US may indeed grow very rapidly, but Audi focuses on the passenger vehicle market. What we care most about is the performance of the premium car market. No doubt that China has a huge potential in the segmented market of premium passenger cars. Other emerging markets indeed grow rapidly, but on the whole, they cannot compare with the Chinese market. So it is hard to say what the growth rate will be by 2015. Nevertheless, China will continue to be Audi's most significant market across the world.

Q: Audi's sales figure has remained in the number one place among luxury cars, but the brand value kept the second position. How will you improve?

Boesch: We will take several measures to further improve the brand value. First, we will improve our products. Second, we will organize a series of activities to let our customers experience the quality embedded in our brand. Third, we will let customers see the value and honor of our brand from various aspects. Briefly speaking, we will demonstrate Audi's inherent value from product design, customer experience, advertisement, activities and other aspects.

Q: Do you think the growth rate of the premium car market will change in 2013 compared with 2012? How will Audi respond to this change?

Boesch: There is no doubt that the premium car market will continue to grow in 2013. But the growth will have a big change. The 60 percent growth is not likely to happen. We estimate that the growth rate of the overall premium car market will reach 20 percent this year. Audi will continue to lead the overall premium car market.

Q: How does Audi guarantee the profits of the dealers operating in Audi World?

Boesch: We have made a market analysis on various aspects of Audi World, including the choice of the location. So it is a project through careful consideration. We have followed the principle of stable, healthy and sustainable development for a long time concerning the independent improvement of the dealer network. Audi World won't be an exception. The project will achieve a comprehensive effect, helping our dealer network make further improvements.

Q: Audi's sales will reach 700,000 units by 2015. Do you think the component of the premium car market will be more diversified?

Boesch: There is no doubt that the premium car market will further expand. The solid premium car makers will further consolidate their leading positions. Domestic vehicles will occupy increasingly important positions in the coming period.

Q: The prices of the premium cars declined sharply in 2012. Will Audi expand its leading edge in this situation?

Boesch: It was tough in 2012, but it also showed the direction of the market prospect. It is crucial to maintain a stable price system according to this market trend.

Q: The output capacity of the overall premium car market will reach 2.38 million by 2015. Will the price of the premium cars see a sharp decline in three years? Will the consumer group be remarkably different?

Boesch: I have confidence that we will maintain and further expand FAW-VW Audi's leading position in China's premium car market. I don't think the price of the premium car market will see a big change, but there must be many new products entering this market. The segmentation will be more complicated and more niche, so that varied demands can be met. But we will not see a fundamental change in the price of the overall premium car market, especially in the pricing logic.

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 91精品国产高清久久久久久91 | 在线91精品国产免费 | 手机看成人片 | 亚洲男人天堂久久 | 中国一级毛片aaa片 中国一级毛片录像 | 欧美一级网址 | 2019天天操天天干天天透 | 九九精品免视看国产成人 | 一级视频在线 | 免费一级毛片不卡在线播放 | 欧美成人性色xxxxx视频大 | 亚洲一区中文字幕在线 | 日本亚欧乱色视频在线观看 | 成人免费福利网站在线看 | 亚洲免费小视频 | free性丰满白嫩白嫩的hd | 国产成人 免费观看 | 国产激爽大片在线播放 | 精品久久久久久久久免费影院 | 亚洲精品久久久久中文字幕一区 | 中文字幕一区二区在线观看 | 亚洲 欧美 精品专区 极品 | 欧美日本韩国一区 | 怡红院免费全部视频在线视频 | 国产的一级片 | 国产黄色激情视频 | 久草在线2 | 成人在线a| 午夜宅男在线永久免费观看网 | 手机免费在线看毛片 | 国产第一草草影院 | 在线观看国产区 | 成人国产精品免费网站 | 亚洲国产欧美一区 | 交videos人妖 | 可以看毛片的网站 | 91高清国产经典在线观看 | 亚州在线播放 | 91人碰 | 2019天天操天天干天天透 | 成人欧美精品久久久久影院 |