www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Higher spending to keep industry on track

By Wang Zhuoqiong (China Daily) Updated: 2014-06-27 07:06

Advertising expenditure in China will continue to grow at a steady clip, and post year-on-year growth rates of over 8.3 percent in 2015, compared with 7.4 percent in 2013, Carat, the leading global media network owned by Dentsu Aegis Network, says in its advertising expenditure forecast in 2015.

That is in accordance with the global trend of continuous growth in ad spending. The Carat report also shows that global advertising revenue is expected to surge 4.8 percent year-on-year to $551 billion this year.

This is an upward revision to the 4.5 percent forecast in the previous Carat Advertising Spend report issued in September 2013 and a notable increase on the actual 3.3 percent growth in 2013, said the report based on data collated from 59 markets across the world.

Carat predicts that global advertising expenditure in 2015 will continue to be robust with an anticipated 5 percent year-on-year growth around the world. The data also indicates that the era of double-digit decline in some parts of Western Europe is over and some markets including Italy, which had declined by 10.3 percent in 2013, are heading for positive growth by 2015.

In the media sector, digital spending has been increasing at a more rapid pace, with global growth rate expected to be around 15.5 percent this year. Digital media will outperform all other media and will be the only media sector that will extend its market share based on 2014 and 2015 predictions.

In the United Kingdom, Denmark, The Netherlands, Norway and Sweden, digital media has already become the main driver for media sector growth.

Jerry Buhlmann, CEO of Dentsu Aegis Network, said that the predictions echo the increasingly positive economic sentiment they are hearing from industry-leading clients and partners.

"With 2014 looking brighter than we previously anticipated and further momentum gathering in 2015, the outlook for advertising expenditure is healthy," he said.

Digital growth accounts for three times the total growth, and the seismic trends within the digital business are causing a convergent media revolution, according to Buhlmann. Social, mobile and video will all grow by at least 50 percent in 2014 through developments in powerful technology, access to information and increasing consumer trust.

Whilst the prolific sporting events including the Winter Olympics in Sochi and the World Cup in Brazil will continue to drive TV advertising spend in 2014, the gold medal winners will ultimately be the digital world, he said.

Higher spending to keep industry on track Higher spending to keep industry on track

CCTV 2014 advertising auction kicks off in Beijing

Online advertising surges to $11.7 billion? 

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 欧美一级毛片怡红院 | 日本免费一区视频 | 欧美一级在线毛片免费观看 | 国产色司机在线视频免费观看 | 成年人在线视频观看 | 午夜三级a三级三点在线观看 | 日本在线理论片 | 国产一区二区三区在线观看视频 | 黑色丝袜美美女被躁视频 | 毛片激情永久免费 | 一区二区三区在线免费看 | 免费看一级欧美毛片视频 | 亚洲精品天堂一区在线观看 | 国产www| 亚洲不卡在线 | 波多野结衣在线观看一区 | 在线看片a | 久久久精品国产免费观看同学 | 毛片免费观看的视频 | 国产三香港三韩国三级不卡 | 国产r67194吃奶视频 | 韩国欧洲一级毛片免费 | 亚洲网站一区 | 亚洲美女视频在线 | 日本护士视频xxxxxwww | 热99re久久精品香蕉 | 亚洲国产精品久久精品成人 | 自拍偷拍视频在线观看 | 最新亚洲一区二区三区四区 | 91b站 | 日本天堂网| 国产成人精视频在线观看免费 | 欧美一级毛片无遮挡 | 国产欧美一区二区成人影院 | 成人三级做爰在线视频 | 一级做a爰全过程免费视频毛片 | 欧美在线视频精品 | 日韩欧美视频在线播放 | 高清性色生活片久久久 | 久色免费视频 | 欧产日产国产精品精品 |