www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

China's Li Ning to team up with Xiaomi on 'smart' running shoes

(Agencies) Updated: 2015-03-17 07:25

China's Li Ning to team up with Xiaomi on 'smart' running shoes

A security guard stands in front of a screen showing Xiaomi mobile phones ahead of the launching ceremony of Xiaomi Phone 4, in Beijing, July 22, 2014. [Photo/Agencies]

China's Li Ning Co Ltd is teaming up with Chinese smartphone maker Xiaomi to produce a new generation of "smart" running shoes this year, in the sports brand's latest effort to revive its waning fortunes.

Li Ning, backed by private equity powerhouse TPG Capital and Singapore wealth fund GIC, warned in January that it expects to post its third consecutive full-year loss, as it grapples with a restructuring, bloated inventories and slowing demand following the 2008 Olympics in Beijing.

Li Ning's efforts to recapture its glory days by appealing to a younger generation have been evident in its product design and high-profile marketing campaigns. In 2013, it signed a multi-million dollar sponsorship deal with NBA basketball superstar Dwayne Wade.

Li Ning said its partnership with Huami Technology, the fitness wearable company behind the Mi band and part of the Xiaomi ecosystem, is the first collaboration between sports and "smart" technology in China.

"We have chosen to collaborate with the Mi band because of Huami Technology's strength in ‘smart’ wearable products," Li Ning said in a statement on Monday. "We hope to use this opportunity to provide professional ‘smart’ running shoes to running enthusiasts in China at an affordable price."

"Smart" chips are to be placed in the soles of Li Ning running shoes. The "smart" running shoes will be connected to a Xiaomi mobile app, allowing runners to keep track of their progress and results, analyse their form, and monitor their achievements.

Li Ning is due to announce its 2014 results on Wednesday.

 

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 三级视频网站在线观看播放 | 国产区网址 | 国产后式a一视频 | 精品国产品欧美日产在线 | 免费小视频在线观看 | 日本特黄特色视频 | 欧美午夜精品一区二区三区 | 欧美不卡视频在线观看 | 国产免费午夜a无码v视频 | 黄色毛片免费看 | 99视频精品| 亚洲美女视频网 | 中文字幕123区 | 亚洲欧美精品网站在线观看 | 国产三级精品在线观看 | 精品在线99| 99超级碰碰成人香蕉网 | 一级国产a级a毛片无卡 | 亚洲欧美日韩精品久久亚洲区色播 | 在线观看国产情趣免费视频 | 手机看片自拍日韩日韩高清 | 91精品国产免费久久久久久 | 亚洲高清二区 | 一区二区不卡久久精品 | 日韩不卡一区二区三区 | 国产欧美精品一区二区三区四区 | 三级美国 | 欧美99 | 九九九国产 | 国产cao| 五月六月伊人狠狠丁香网 | 手机在线观看a | 国产97视频在线 | 欧美高清另类自拍视频在线看 | 一区二区亚洲精品 | 亚洲午夜久久 | 亚洲国产欧美国产综合一区 | 美女张开双腿让男人桶 | 欧美一级毛片在线一看 | 久久国产成人精品国产成人亚洲 | 精品中文字幕一区在线 |