www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

KFC sues 3 firms for rumors on social media

By Wang Zhuoqiong (China Daily) Updated: 2015-06-02 07:34

KFC sues 3 firms for rumors on social media

People walk past a fastfood restaurant of KFC in Huaian city, East China's Jiangsu province, Feb 14, 2015. [Photo / IC]

Fast-food chain says companies spread false claims on food quality, seeks compensation

Fast food giant KFC said on Monday that it has filed lawsuits against three Chinese companies, whose social media accounts spread false claims about the quality of its food.

KFC, a unit of the United States-based Yum Brands Inc, said lawsuits have been brought against 10 public accounts of the three companies that spread rumors and it has asked for 3.5 million yuan ($564,500) in compensation.

The company filed a plea in Shanghai's Xuhui district people's court on Friday asking the three companies to immediately stop the copyright infringement and offer an apology. It asked for a maximum compensation of 1.5 million yuan from a defendant company in Shenzhen and 1 million each from two defendant companies in Shanxi province.

KFC said in its complaint that it was hard for companies to protect their brands against rumors because of the difficulties in collecting evidence. It said the three companies had operated the accounts on the popular mobile phone app WeChat and this was a major obstacle for gathering evidence.

By the end of April, there were more than 4,000 postings against KFC on the public WeChat accounts. At least 130 accounts had such postings wherein the viewer numbers exceeded 100,000. "It is not only seriously misleading consumers, but also harms the brand," said a statement issued by KFC.

The postings against KFC include a story that chicken raised at the KFC farms were genetically modified and had six wings and eight legs.

Tencent Holdings Ltd, the company which operates the WeChat service, declined to comment on the issue.

The legal dispute comes amid Tencent's own efforts to fight rumors on the WeChat platform. In March, the social-networking giant issued a set of regulations that detail inappropriate and illegal behavior that are forbidden on WeChat. It said anyone who takes advantage of the instant messaging platform to spread rumors will be punished.

To curb the prevalence of rumors, WeChat also established a mechanism by partnering with public media accounts, which release official statements as soon as a rumor is detected on the platform. Despite these efforts, analysts said it is next to impossible to stamp out rumors given the massive user base of WeChat.

The platform has 500 million active users, while corporate public accounts on the platform exceeded 5.8 million as of July 2014.

Yang Guang, who is in charge of security issues on WeChat, said in an April meeting that: "It is difficult to root out rumors but WeChat will spare no efforts to deal with them."

Yum Brands, the parent company of Taco Bell, KFC and Pizza Hut, has been struggling in China, where sales declined 6 percent in the first quarter, while same-store sales fell 12 percent.

The result was an improvement over the 16 percent same-store sales decline in the last quarter of 2014, and the company still insists it plans to add at least 700 new stores in China.

Yum has launched several initiatives to attract more customers in China including a high-end restaurant Atto Primo in Shanghai.

McDonald's Corp, the world's largest fast-food chain, is to close 350 stores globally, including 220 in China and the United States.

Analysts said customers in China have been slow to forget recent food scandals, one of which involved a major supplier of meat to fast-food companies including McDonald's and Yum, which was shut down for allegedly violating numerous safety regulations.

Ma Si contributed to this story.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 久久国产精品自线拍免费 | 99久久免费国产香蕉麻豆 | 亚洲乱人伦在线 | 中文字幕一区在线播放 | 亚洲国产精久久久久久久春色 | aaa毛片手机在线现看 | 91精品手机国产露脸 | 久热精品男人的天堂在线视频 | 特级毛片aaaa免费观看 | 欧美另类视频videosbest18 | 精品国产欧美另类一区 | 91大神大战丝袜美女在线观看 | 欧美日韩综合精品一区二区三区 | 99久久免费午夜国产精品 | 久久亚洲精品国产精品777777 | 欧美成人特黄级毛片 | 欧美人成片免费看视频不卡 | 黄色w站| 中文字幕视频在线观看 | 厕拍精品 | 国产性videostv另类极品 | 国产欧美一区二区久久 | 天堂资源8中文最新版在线 天堂最新版 | 婷婷尹人香蕉久久天堂 | 欧美成人艳星在线播放 | 欧美一级淫片免费观看 | 日韩在线国产精品 | 久草在线观看首页 | 欧洲乱码伦视频免费 | 精品成人在线观看 | 日韩在线二区 | 亚洲操图 | 亚洲精品久久九九热 | gogo999亚洲肉体艺术大胆 | 天堂av2017男人的天堂 | a免费网站 | 毛片大片免费看 | 国产成人免费午夜在线观看 | 欧美一级在线观看视频 | 国产特级全黄一级毛片不卡 | 色综合久久88一加勒比 |