www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

White goods brigade looking for more color

By Cecily Liu in London (China Daily) Updated: 2015-06-08 07:27

Haier Europe, whose headquarters are in France, has subsidiaries in Belgium, Britain, Germany, Italy, Poland, Russia and Spain. Sales for the 2014-15 financial year were worth about 500 million euros. It employs about 500 people in Europe.

A research and development center covering more than 1,000 square meters, in which designs for dishwashers, refrigerators and freezers are refined, opened in Nuremberg in 2011.

Europe is strategically important for Haier because it is a mature market with a heavy concentration of top white goods brands, and that pushes Haier to be more innovative, Fierling said.

In 2013, one of its fridges won an award in Germany for its design.

Hisense is a another Chinese white goods firm that has used its experience as an original equipment manufacturer for European firms to focus on its branded products.

"We are growing fast because we have great products and we understand the needs of customers in the UK market," Louis Hou, managing director of Hisense UK, said.

Starting from refrigerators when Hisense first entered the United Kingdom, it has broadened its product range to include televisions, smartphones, tablets and washing machines. Some of its TV products are made in Eastern Europe by contract partners, but Hisense has plans to open its own factories in Europe in the near future.

In 2009 it started to focus on marketing its own branded products in Europe. This led to the establishment of subsidiaries in Italy, Germany and Spain, followed by the UK in 2012 and France last year.

Changhong, a Sichuan-based white goods manufacturer, has set up a factory in the Czech Republic, making televisions for the local market and other European countries.

Fierling, who joined Haier in March, previously worked for a US home appliance firm and has been active in the white goods market for 15 years.

Although Haier was not big when he first joined the industry, he was impressed with the Chinese firm's quality and fast growth, he said.

"Back then, I got the impression that Haier was a brand that listens very much to the end consumer. They know what the consumer is looking for and grow according to these consumer expectations."

Fierling said that he is impressed with the zero-distance concept, the idea that everyone in the firm takes consumer needs into account in his/her day-to-day work.

One good example of this concept in Europe is the establishment in 2010 of the Haier Club, which enables Internet users to talk about Haier products and exchange tips and comments, he said. It now has 120,000 members, the company said.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 欧洲一级毛片 | 国产在线一区二区三区欧美 | 手机看片国产在线 | 视频三区精品中文字幕 | 美女曰皮 | 国产成人精品日本亚洲语音2 | 欧美videos极品 | 一级a级国产不卡毛片 | 成年女人色毛片免费 | 成人午夜大片免费看爽爽爽 | 黄录像欧美片在线观看 | 欧美三级香港三级日本三级 | 欧美激情伦妇在线观看 | 久久综合久美利坚合众国 | 成人在线网址 | 欧美国产成人一区二区三区 | 欧美高清在线 | 男人的天堂在线精品视频 | 欧美精选欧美极品 | 日韩免费精品一级毛片 | 97影院理论片| 台湾三级香港三级在线理论 | 精品综合在线 | 一区二区三区免费在线观看 | 精品国产免费一区二区三区五区 | 国产91丝袜在线播放九色 | 精品国产日韩亚洲一区在线 | 久久机热综合久久国产 | 日韩三级在线观看 | 亚洲一区日韩一区欧美一区a | 一级午夜a毛片免费视频 | 亚洲一级毛片在线观播放 | fefe66免费毛片你懂的 | 欧美一区二区三区免费播放 | 国产高清视频在线播放 | 亚洲最新在线 | 欧美一级毛片在线观看 | 午夜视频一区二区三区 | 国产末成年女噜噜片 | 欧美韩国xxx | 免费人成年短视频在线观看免费网站 |