www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / View

Zeaplus makes a big splash with innovative branding

By Mike Bastin (China Daily) Updated: 2015-06-30 09:35

Millward Brown's annual survey of the world's most valuable brands, BrandZ, recently revealed the rapid rise of Chinese brands, especially high-tech ones such as Huawei Technologies Co Ltd and Tencent Holdings Ltd.

But many small and medium-sized high-tech enterprises and brands are also gaining ground, which should not come as a surprise amid the transformation in corporate culture taking place across large parts of Chinese industry.

Technological advancement has been matched by an infusion of innovation and creativity that reaches deep into the marketing and brand-building processes. And no high-tech corporate SME brand in China is a better example of this than a little-known firm called Zeaplus.

The Shenzhen-based Zeaplus has burst on to the scene with the unveiling of its relatively inexpensive wristband fitness tracker brand, the Zeaplus Band. The company's brand awareness was until recently so low that social media postings contended the brand had to be a new addition to an established competitor's product portfolio, most likely Xiaomi Corp.

The Zeaplus Band, however, is price competitive with Xiaomi while offering impressive features such as counting steps and monitoring sleep time. Most impressive is the device's OLED touch display screen.

Xiaomi's seemingly impregnable position in the Chinese mainland market suddenly faced intense competition, but a win-win for the Chinese consumer and the Chinese economy. This also signals a surge in Chinese technology brands at all levels of organization size.

There may now be a more than critical mass of domestically and internationally competitive Chinese technology brands, which is contributing to a multiplier effect in the emergence of smaller and even more ambitious Chinese competitors.

All of China's trail-blazing and internationally established technology brands have emerged in a very short period, and most have been led by charismatic founders such as Jack Ma at Alibaba Group Holding Ltd.

The Zeaplus Band has benefited from this cluster of pioneering Chinese high-tech brands, and the magnetic personalities of their leaders must also have driven entrepreneurial spirits in China. Zeaplus will fuel this energy and excitement across the SME sector, which should lead to the emergence of more intrepid high-tech rivals. Soon will be gone the vicious circle of low cost and low prices coupled with low investment and innovation. Instead we will see a virtuous circle of investment and innovation, high-tech quality and premium branding.

A new army of technologically sophisticated Chinese SMEs will soon be on an unstoppable march. First China then the world.

The author is a visiting professor at the University of International Business and Economics in Beijing. The views do not necessarily reflect those of China Daily.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 亚洲成在线 | 欧美国产三级 | 国产精品一区二区资源 | 亚洲精品高清久久 | 性生大片一级毛片免费观看 | 99在线热视频 | 久久福利资源站免费观看i 久久高清精品 | 国产猛烈无遮掩视频免费网站男女 | 久久久久欧美精品网站 | 视频偷拍一级视频在线观看 | 91成人免费在线视频 | 欧美一区二区三区视频在线 | 免费韩国一级毛片 | 久久综合中文字幕一区二区 | 国产成人黄网在线免 | 亚洲日本va午夜中文字幕一区 | 久久看精品 | 欧美在线观看高清一二三区 | 欧美高清性刺激毛片 | 中文字幕亚洲区 | 久久精品全国免费观看国产 | 久久www免费人成精品 | 亚洲精品一区二区观看 | 黄大片日本一级在线a | 99久久久久国产精品免费 | 亚洲毛片在线观看 | 欧美在线视频精品 | 欧亚毛片 | 毛片视频免费观看 | 亚洲精品综合久久中文字幕 | 国产三级国产精品国产国在线观看 | 日本高清视频在线观看 | youjizzxxxx18欧美| 欧美xxxwww | 18成人免费观看网站入口 | 好湿好紧好痛a级是免费视频 | 9191久久久久视频 | 午夜啪啪福利视频 | 99九九成人免费视频精品 | 精品一区二区三区18 | 亚洲99在线的 |