www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Designer brands for children

By YU RAN (China Daily) Updated: 2015-07-20 08:42

Designer brands for children

Angela Wang, who gained fame in a reality TV show, takes part in the Fall 2014 Ralph Lauren Children's Runway Show in New York. [Photo/China Daily]

Luxury firms are looking to cash in on China's 'little emperors and empresses' with a range of glitzy products

Inside the Ralph Lauren kids' clothing store at Plaza 66 on Nanjing West Road, Chen Fang, a housewife from Hubei province in her early 30s, is sifting through embroidered velvet and flutter-sleeve dresses for her four-year-old while her husband guards some shopping bags from Chanel.

"We fly to Shanghai to shop because we can't get these brands where we live," said Chen.

"I don't have a specific budget for my daughter, but I spend as much on her as I do on myself," she added. "I buy new clothes and shoes each season, mostly from luxury branded stores, to keep her looking different from the other kids."

Baby Dior set down tent poles in Shanghai in 2010-four years after Zara opened its first kids' clothing store in the city-and a slew of top-end foreign brands have followed suit in recent years.

Now, over one-third of the fourth floor at Plaza 66 is dedicated to foreign luxury brands for kids-Armani Junior, Moschino Baby, Young Versace-as luxury retail sales across the country have been hit by a wide-ranging clampdown on graft and gifting with public funds, compelling retailers to diversify their revenue streams.

The Chinese mainland's luxury goods market slowed from 7 percent growth in 2012 to around 2 percent in 2013, and shows for the first time a negative trend: minus 1 percent growth in 2014, according to three annual luxury studies released by Bain & Company.

Watches and menswear were particularly hit by the anti-graft campaign, with the growth momentum shifting to women's categories and fashion.

The good news for retailers is that they can earn higher profits on kids' clothing because less material is used but the prices aren't much lower, said researchers at the University of International Business and Economics in Beijing.

Even Ferragamo recently launched a mini-selection of girls' shoes in two classic ladies' designs in Shanghai.

"The baby and kid luxury market is very likely to continue growing at a faster clip than the rest of the luxury market in China as a result of the recent slowdown," said Javier Calvar, COO of Albatross Global Solutions, a Hong Kong-headquartered marketing services provider.

"This is because Chinese parents would rather stop buying for themselves than for their children," he added.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 欧美一级日韩一级亚洲一级 | 亚洲国产第一区二区三区 | 91视频18| 免费观看成人久久网免费观看 | 一区二区3区免费视频 | 国产亚洲福利精品一区二区 | 久久精品人人爽人人爽快 | 精品欧美一区二区三区免费观看 | 成人久久18免费网站游戏 | 亚洲男人天堂久久 | 日本加勒比视频在线观看 | 日韩高清不卡在线 | 国产一区二区三区美女在线观看 | 成人影院人人免费 | 国内精品久久久久久久久久影视 | 成人午夜视频免费观看 | 大量真实偷拍情侣视频野战 | 国产成人精品久久二区二区 | 亚洲成a人v在线观看 | 视频一区在线 | 大片在线播放日本一级毛片 | 精品欧美一区二区在线看片 | 国产成人a视频在线观看 | 尹人成人 | 国产在线观看免费视频软件 | 日韩欧美在线看 | 久草高清视频 | www.99精品 | 免费一极毛片 | 国产成人精品福利站 | 成人国产精品免费视频不卡 | 色视频在线观看视频 | 日韩不卡毛片 | 亚洲成人高清 | 久久―日本道色综合久久 | www三级免费| 色综合亚洲七七久久桃花影院 | 国产99视频精品免费视频7 | 亚洲成人免费在线观看 | 欧美在线视频 一区二区 | 国产成人精品男人的天堂网站 |