www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Chinese tea aims to go global on Belt and Road Initiative

By He Yini (chinadaily.com.cn) Updated: 2015-07-31 09:42

Chinese tea aims to go global on Belt and Road Initiative

Performers present tea art during an event that celebrates the 10th anniversary of Hong Kong-listed subsidiary LongRun Tea Group, July 16, 2015. [Photo / chinadaily.com.cn]

Jiao's company established a college and research institute with Yunnan Agricultural University, becoming the first center of learning worldwide to train professionals in Pu'er tea culture.

"Tea culture is a major part of Chinese culture that could go ahead of the rest when we are boosting the Belt and Road Initiative," Jiao told China Daily.

When Chinese tea culture is spreading around the world, the whole industry will take off, he said.

The country was the origin of tea production and the earliest to embark on global trade more than 1,400 years ago, dominating the world market for a period of time since the mid-19th century.

Running long on world stage

Statistics from the International Tea Committee show China produced 1.98 million tons last year, accounting for nearly 40 percent of the world's total. India was second with 1.19 million tons during the same period.

Although China is the largest tea producer, its export remains meager.

In 2014, exports stood at 301,000 tons, down 7.5 percent from a year earlier. Export value grew 2.1 percent year-on-year to reach $1.27 billion during the same period.

There is huge potential for Chinese tea to go global, said Jiao. "But it's a long road ahead".

"Localization should be the first step of a company's global strategy," said Jiao. "What we are trying to win are not Chinese people in a foreign country, but rather those natives willing to accept Chinese culture.

"That's the way for a company to survive and grow in international markets".

Looking ahead, Jiao's company has come up with LongRun Selanmu, a Halal tea tailored for Muslims, the first trial in the world.

"There are 1.5 billion Muslims in the world. More importantly, many countries along 'One Belt, One Road' are Muslim," said Jiao. "That's a big market for Selanmu tea".

Selanmu, together with the company's Chulan Tea, will be on display at the Chinese Pavilion during the Milan Expo highlighting tradition, modernity and China's economic prowess.

Tea production of countries and regions along "One Belt, One Road" took up more than 80 percent of the global volume last year.

The Belt and Road Initiative refers to the Silk Road Economic Belt and the 21st Century Maritime Silk Road proposed in 2013 with the goal of reviving ancient trade routes between Asia and Europe.

The China-proposed trade and infrastructure network passes through more than 60 countries and regions, with a population of 4.4 billion.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 成人观看视频又黄又免费 | 免费一级美国片在线观看 | 欧洲美女a视频一级毛片 | 午夜限制r级噜噜片一区二区 | 成人福利网站在线看视频 | 欧美精品久久久久久久免费观看 | 国产精品偷伦费观看 | 免费看成人www的网站软件 | 大臿蕉香蕉大视频成人 | 欧美成成人免费 | 亚洲精品国产一区二区在线 | 国产一级毛片网站 | 一级毛片免费观看久 | 91色久| 看美国毛片 | 国产性大片黄在线观看在线放 | 韩国免费一级成人毛片 | 久久久视频在线 | 免费男女视频 | 国产美女自拍视频 | 国产成人a毛片 | 国产精品美女视视频专区 | 国产福利拍拍拍 | 久久久精品视频免费观看 | www.成年人视频 | 国产精品国产三级国产专 | 日韩欧美一区二区精品久久 | 亚洲精品高清视频 | 欧美国产高清 | 欧美h版成版在线观看 | 成人影院vs一区二区 | 久久一区二区三区不卡 | 久久在线 | 国产在线观看午夜不卡 | 九草视频在线 | 亚洲成人免费视频在线 | 日韩字幕| 国产精品_国产精品_国产精品 | 国产精品久久久影院 | 日本特黄乱人伦片 | 97成人在线 |