www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Chinese tea aims to go global on Belt and Road Initiative

By He Yini (chinadaily.com.cn) Updated: 2015-08-01 14:51

Chinese tea aims to go global on Belt and Road Initiative

Performers present tea art during an event that celebrates the 10th anniversary of Hong Kong-listed subsidiary LongRun Tea Group, July 16, 2015. [Photo / chinadaily.com.cn]

Jiao's company established a college and research institute with Yunnan Agricultural University, becoming the first center of learning worldwide to train professionals in Pu'er tea culture.

"Tea culture is a major part of Chinese culture that could go ahead of the rest when we are boosting the Belt and Road Initiative," Jiao told China Daily.

When Chinese tea culture is spreading around the world, the whole industry will take off, he said.

The country was the origin of tea production and the earliest to embark on global trade more than 1,400 years ago, dominating the world market for a period of time since the mid-19th century.

Running long on world stage

Statistics from the International Tea Committee show China produced 1.98 million tons last year, accounting for nearly 40 percent of the world's total. India was second with 1.19 million tons during the same period.

Although China is the largest tea producer, its export remains meager.

In 2014, exports stood at 301,000 tons, down 7.5 percent from a year earlier. Export value grew 2.1 percent year-on-year to reach $1.27 billion during the same period.

There is huge potential for Chinese tea to go global, said Jiao. "But it's a long road ahead".

"Localization should be the first step of a company's global strategy," said Jiao. "What we are trying to win are not Chinese people in a foreign country, but rather those natives willing to accept Chinese culture.

"That's the way for a company to survive and grow in international markets".

Looking ahead, Jiao's company has come up with LongRun Selanmu, a Halal tea tailored for Muslims, the first trial in the world.

"There are 1.5 billion Muslims in the world. More importantly, many countries along 'One Belt, One Road' are Muslim," said Jiao. "That's a big market for Selanmu tea".

Selanmu, together with the company's Chulan Tea, will be on display at the Chinese Pavilion during the Milan Expo highlighting tradition, modernity and China's economic prowess.

Tea production of countries and regions along "One Belt, One Road" took up more than 80 percent of the global volume last year.

The Belt and Road Initiative refers to the Silk Road Economic Belt and the 21st Century Maritime Silk Road proposed in 2013 with the goal of reviving ancient trade routes between Asia and Europe.

The China-proposed trade and infrastructure network passes through more than 60 countries and regions, with a population of 4.4 billion.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 欧美精品久久久久久久免费观看 | 亚洲网站免费观看 | 在线观看视频国产 | japanesevideo国产在线 | 国产一区二区三区免费观看 | 欧美乱大交xxxxx在线观看 | 国产玖玖在线 | 亚洲国产成人精品区 | 亚洲aⅴ| 国产一区二区三区成人久久片 | 亚洲成人一级片 | 欧美三级在线观看不卡视频 | 亚洲福利国产精品17p | 亚洲欧洲一区二区三区在线 | 欧美日本韩国一区 | 91久久综合 | 免费一级欧美大片久久网 | 久久久久18 | 日韩欧美毛片免费观看视频 | 国产a国产片国产 | 国产手机在线小视频免费观看 | 日韩欧美在线观看视频一区二区 | 日本高清www片 | 波多野结衣免费观看视频 | 亚洲综合图片人成综合网 | 亚洲一区日韩一区欧美一区a | 萌白酱喷水福利视频在线 | 日韩18在线观看 | 欧美另类色 | 国产亚洲人成网站在线观看不卡 | 亚洲欧美日韩在线精品一区二区 | 岬奈一区二区中文字幕 | 欧美叫床戏做爰无遮挡 | 免费一级大片 | 男女免费观看视频 | 亚洲免费视频网站 | 久久成年视频 | 免费国产高清精品一区在线 | 加勒比一本大道香蕉在线视频 | 最近手机高清中文字幕大全7 | 久久久久久日本一区99 |