www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

French firm comes up with China's number

By Liu Lu (China Daily) Updated: 2015-08-03 08:26

"China is a huge, fragmented market. Thus, firms may need to utilize more than one of the above strategies to adequately penetrate the market," Liu said.

The company's customers in China are largely Fortune 500 firms in the automotive, information technology and telecommunications, finance, consumer goods and health care sectors, such as L'Oreal, P&G, Unilever, General Motors, Volkswagen and China Mobile.

At the same time, Chinese firms are increasingly seeking advice from market research firms for their own global moves, said Zhang Jian, secretary general of the China Marketing Research Association.

"Given the concerted national effort to boost China's overseas investment, Chinese firms have an increasing ability to conduct business at a global level," Zhang said.

Chinese outbound direct investment grew from $2.7 billion in 2002 to a stunning $102.9 billion in 2014, a nearly fortyfold increase in only 12 years, according to data from the Chinese Ministry of Commerce.

But Zhang said if Chinese enterprises do not make good use of market research tools, they will run into problems when they test the waters abroad.

Many Chinese enterprises, particularly small and medium-sized companies, have no clear market positioning and a lack of knowledge about local demand.

"To better promote China's Belt and Road Initiative, Chinese enterprises and governmental organizations need to make good use of the service offered by market research companies, to maximize their investments overseas," Zhang said.

China's Belt and Road Initiative refers to the Silk Road Economic Belt and 21st Century Maritime Silk Road, which would use trade and investment to boost ties along the ancient trade routes and elsewhere.

Ipsos also has helped many Chinese firms in their global expansion projects, including Huawei, Lenovo and Haier, Liu said.

"It is very difficult for them to make correct decisions without a good analysis of local markets, so an increasing number of them, even some small and medium-sized ones, are willing to use survey data provided by multinational market research firms," Liu said. Chinese companies account for 30 percent of Ipsos' total revenue in China, a figure that the company expects to grow.

Liu said Ipsos has a well-established global network that can help companies gain a good understanding of overseas markets.

"It is typical now for Chinese clients to conduct global studies. We have had clients for whom we have conducted research in more than 60 countries out of all 87 countries where we have operations."

Liu predicted with the fast development of Internet and mobile technologies in China, Ipsos will have more clients from related businesses such as e-commerce, gaming, digital communication and mobile technology. The company expects such services to be a future growth engine.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 视频二区好吊色永久视频 | 爽爽爽爽爽爽爽成人免费观看 | 国产做a爰片久久毛片a | 中文字幕一区视频一线 | 免费人成年短视频在线观看网站 | 91成人在线免费视频 | 性欧美高清久久久久久久 | 伊大人香蕉久久网 | 女初高中福利视频在线观看 | 男女上下爽无遮挡午夜免费视频 | 国产精品国产三级国产a | 欧美kkk4444在线观看 | 亚洲国产一区二区三区综合片 | 河边性xxxxfreexxxxx | 日本在线观看网址 | 欧美一区二区三区播放 | 国产精品日产三级在线观看 | 国产精品二区高清在线 | www欧美com | 精品视频在线视频 | 日韩一级片在线观看 | a黄网站| 三级黄色毛片网站 | 欧美一级一极性活片免费观看 | 亚洲视频 欧美视频 | 亚洲偷偷自拍 | 六月伊人| 中文字幕一二三区乱码老 | 久久精品系列 | 国产亚洲福利 | 日韩欧美一区二区三区免费看 | 亚洲精品日韩在线一区 | 国产八区 | 俺来也俺来也天天夜夜视频 | 久久伊人男人的天堂网站 | 亚洲 欧美 日韩 在线 中文字幕 | 国产性生活 | 亚洲黄色成人 | 美女黄色免费在线观看 | 女人张开腿让男人捅爽 | 欧洲女同互慰在线视频 |