www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Luxury brands cash in on growth potential

By Shi Jing (China Daily) Updated: 2015-09-02 09:33

Luxury brands cash in on growth potential

A customer looks at the mooncakes at a Godiva shop in New York, Sept 19, 2013. [Photo/China Daily]

China's growing appetite for luxury brands has enticed the world's boutique chocolatiers into the marketplace.

Godiva, the prestigious chocolate maker from Belgium, opened a flagship store in the affluent district of Xintiandi in Shanghai in June. The privately owned company now has 15 stores in the city and 40 outlets in the rest of the China, including Beijing, Guangzhou and Shenzhen, as well as Qingdao, Wuhan, Chongqing, Chengdu and Ningbo.

While the luxury brand does not have to release sales figures here, Andy Farrow, managing director of Godiva China and Pacific Rim, was happy to talk about expansion plans.

The chocolatier is already looking to move into key third-tier cities, as well as some parts of western China. "We hope to have at least 100 stores in China," he said.

Online sales will also play a major role in the company's business. Customers will be able buy products on e-commerce sites such as Tmall.com, part of the Alibaba Group Holding Ltd, and JD.com.

"We are also looking at other platforms," Farrow said. "China is a vast country and we cannot open a boutique in every city. We have already reached more than 300 cities with our e-commerce plan.

"The growth of e-commerce in China is a lesson to the whole world on how it should be done. I expect the sector to grow exponentially over the next five to 10 years," he added.

Other major luxury brands have also moved into the sector. Lindt & Sprungli, which is based in Switzerland, opened a store in China in 2012.

Sales have grown by 50 percent annually in the past few years, although the company has yet to release detailed financial figures for China.

Debauve & Gallais, which was founded in 1800 and was the official chocolatier to Emperor Napoleon and of King Louis XVIII in France, is another key player.

The family-owned company, which is based in France, entered the Chinese market in 2005 when it opened an outlet in Nanjing. A year later, it invested $336,000 on a boutique store in Beijing. Since then, Debauve & Gallais has moved into Chengdu and Qingdao.

Just 400 grams of Debauve & Gallais chocolate can cost as much as 3,500 yuan ($546).

"Usually we do not study the population or the consumption habits of ordinary consumers in a certain market. It is only the tip of the pyramid we care about," Hong Lu, president of Debauve & Gallais China, said. "We believe that the places which have Hermes should see Debauve & Gallais."

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 全午夜免费一级毛片 | 亚洲天堂免费视频 | 日韩中文字 | 日韩精品一区二区三区毛片 | 2022免费国产精品福利在线 | 玖玖99视频 | a级毛片免费高清毛片视频 a级毛片免费高清视频 | 欧美一区在线观看视频 | 欧洲色老头| 国产成人精品久久一区二区三区 | 成人合集大片bd高清在线观看 | 一级大黄美女免费播放 | 成年免费大片黄在线观看一 | 性欧美高清久久久久久久 | 一本久道久久综合婷婷五 | 亚洲精品456在线播放无广告 | 国产一级精品毛片 | 色偷偷成人 | 三级韩国一区久久二区综合 | 欧美日韩精彩视频 | 美女黄视频在线观看 | 波多野结衣中文一区二区免费 | 久久亚洲精品23p | 91理论片午午伦夜理片久久 | 亚洲国产精品网站久久 | 国产欧美专区在线观看 | 又黄又湿又爽吸乳视频 | 欧美特级午夜一区二区三区 | 色老汉丁香网 | 国产精品一二区 | 韩国一级黄色毛片 | 亚洲在线播放 | 在线成人天天鲁夜啪视频 | 一级做a毛片免费视频 | 国产欧美日韩视频免费61794 | 久久视频在线观看免费 | 狠狠色丁香婷婷久久综合考虑 | 中文字幕日韩三级 | 日本欧美一区二区三区片 | 亚洲日韩aⅴ在线视频 | 视频一区中文字幕 |