www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

When smooth fonts give edge to corporate logos

By GAO YUAN (China Daily) Updated: 2015-10-09 08:43

When smooth fonts give edge to corporate logos

A Google search page is seen through a magnifying glass in this photo illustration taken in Berlin. Google Inc put a new logo on top of its search box featuring a custom-made sans serif font in bold typeface in early September. [Photo/Agencies]

You don't have to be a typography expert to realize sans serif fonts are becoming a clear choice for tech company logos.

Apple Inc's new sans serif font San Francisco, launched in its latest iOS 9 system on September 17, replaced Helvetica, another sans serif font. Google Inc put a new logo on top of its search box featuring a custom-made sans serif font in bold typeface in early September. Chinese computer maker Lenovo Group Ltd also changed its logo from a sharp italic font to a straight-up sans serif font similar to Google's.

Wait, what's sans serif?

In typography, a sans serif, gothic, or simply sans, is a group of typefaces that does not have the small line or edge attached to the end of a stroke in a letter or symbol. The term comes from the French word sans, meaning "without", and "serif", a deduction of Dutch for "line". Typefaces with the tiny projecting features are called serif.

This column is printed in Miller Daily II, a digital type of Scotch Roman that had been cut around 1810 in Glasgow. It is widely used in the journalism industry for its classic looks and unique shape of each letter so readers are less likely to misread words. It is a typical serif font, while the China Daily masthead at the top of the front page is in sans, in case you wonder.

So, why sans for tech firms?

Visually, sans appears modern, unconventional, distinctive, energetic and fresh-qualities a tech company would like to be associated with.

Think of the current Google logo. The sans letters in vivid colors give users a refreshing feeling of intimacy. The minimal decorative strokes embody simplicity, the current rage in visual design.

Tech firms, who call themselves a disruptive force, see the younger generation as their target customers, a group whose sense of fashion and self-esteem is stronger than their parents'.

Providers of tech products and services felt a need to quickly build an emotional bond with their target customers using the language they speak.

Font, a key element in visual design, is often a company's first point of "contact" with its patrons. First impressions count. Fonts matter.

Well, there is no data to suggest a sans serif font would lift sales of tech companies.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 亚洲国产天堂久久综合网站 | 久久精品视频播放 | 中文国产日韩欧美视频 | 最近手机中文在线视频 | 国产情侣真实露脸在线最新 | 国产午夜精品久久久久小说 | 亚洲www色 | 2022国产精品自拍 | 国产资源免费 | 亚洲gogo人体大胆西西安徽 | 日本一级~片免费永久 | 国产美女毛片 | 日本三级日产三级国产三级 | 欧美国产精品不卡在线观看 | 久久精品免费一区二区视 | 久久久久久久99精品免费 | 亚洲久草| 精品国产1区 | 天堂va欧美ⅴa亚洲va一国产 | 日韩免费三级 | 亚洲国产在| 欧美成人高清 | 日韩一区在线播放 | 欧美国产精品亚洲精品第一区 | 国产精品手机视频一区二区 | 国产亚洲精品成人a在线 | 91精品免费高清在线 | 在线免费看a| 日本一极毛片兔费看 | 日本韩经典三级在线播放 | 2022国产精品手机在线观看 | 成人看的午夜免费毛片 | 欧美一级特黄aa大片在线观看免费 | 亚洲天堂精品在线观看 | 久久国产精品1区2区3区网页 | 在线a网站| 久久se精品一区精品二区 | 色综合久久88色综合天天小说 | 曰本黄大片 | 国产精品日本一区二区不卡视频 | 欧美日韩一区二区在线 |