www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Sina to broadcast Manchester Utd's TV channel in China

By Qiu Quanlin In Guangzhou (China Daily) Updated: 2016-01-12 08:15

Sina to broadcast Manchester Utd's TV channel in China

Screenshot from www.manutd.com

Sina Sports, the online sports content division of Internet giant Sina Corp, has reached a long-term deal with Manchester United to provide the English Premier League giant's video content to Chinese soccer fans.

The partnership will see the club's 24-hour digital channel, MUTV, go live on Sina Sports from Jan 17, becoming the first exclusive Premier League club channel to be broadcast on the Chinese mainland.

Both sides claimed the partnership would help create a new experience for soccer fans in watching and understanding the sport, and boost the English side's commercial activities in the fast-developing Chinese sports market.

Richard Arnold, United's group managing director, said the partnership would allow the club to interact with Chinese fans in new and innovative ways.

"MUTV broadcasting in China is not only a first for United, but also a first for any 24-hour dedicated Premier League club channel," he said, without detailing the value of the deal.

A joint news conference is scheduled for Beijing on Jan 17.

MUTV first aired in 1998 and provides United fans with exclusive access to first team player interviews, and those with management and coaching staff, documentaries, historic games and pre- and post-match analysis, as well as highlights of all the team's matches.

Wei Jianglei, senior vice-president of Sina Sports, said: "We are excited to see how this great club will grow its following through this partnership in China.

"This will make great strides at changing the way Chinese followers watch and understand the game."

There are an estimated 108 million Man United fans in China. Soccer commentators said they were hopeful the deal would help consolidate the club's commercial base in a country which has already outlined wide-ranging plans to expand the sports industry, especially soccer.

Xie Liang, a veteran soccer commentator with Radio Guangdong, said the landmark deal not only benefits Chinese fans but also creates more commercial opportunities for both sides.

The new signing marks the latest involving Chinese and Premier League interests.

Last month, City Football Group, which owns Manchester City, announced a $400 million investment from a Chinese consortium led by China Media Capital Holdings Co, that buys it a 13 percent stake and values CFG at $3 billion.

Manchester City Chairman Khaldoon al-Mubarak said the move will "leverage the incredible potential that exists in China".

LeTV Holdings Co Ltd, a major Chinese online content provider, has also just renewed a deal for the 2016-19 rights to the Premier League on the mainland, according to media reports.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产精品二区三区 | 最新国产三级在线观看不卡 | 国产精品单位女同事在线 | 国产一级片网址 | 亚洲日本在线观看 | 国产亚洲精品久久久久久午夜 | 国产成人一区二区三区视频免费 | 草草影院永久在线观看 | 免费看欧美一级特黄a大片一 | 毛片网站大全 | 黄a在线观看 | 特及毛片| 男人一进一出桶女人视频 | 曰本女人色黄网站 | 国产亚洲图片 | 日韩欧美毛片免费看播放 | 日本又黄又爽又免费 | 澳门毛片在线播放 | 最新国产三级久久 | 久久青草国产手机看片福利盒子 | 点击进入不卡毛片免费观看 | 亚洲欧美日韩中文字幕在线 | a级毛片毛片免费观看久潮喷 | 91碰碰 | 欧美日韩乱国产 | 91精品久久久| 玖玖精品视频在线 | 成年午夜性爽快免费视频不卡 | 精品久久久久亚洲 | 免费99视频有精品视频高清 | 欧美一级视频在线观看欧美 | 国内精品久久久久久久影视麻豆 | 91久久国产综合精品 | 男人天堂日韩 | 久久99亚洲网美利坚合众国 | 欧美 亚洲 中文字幕 | 免费一级做a爰片性色毛片 免费一极毛片 | 嫩模大尺度人体福利视频 | 国产精品短视频免费观看 | 国产伦精品一区二区三区四区 | 亚洲欧美卡通动漫丝袜美腿 |