久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Companies

Adidas extends sports push

(Agencies) Updated: 2016-06-30 09:51

Adidas extends sports push

People walk through an Adidas store in Huaian, Jiangsu province, Nov 30, 2014. [Photo/CFP]

Adidas AG signed an agreement with billionaire Wang Jianlin's Dalian Wanda Group Co to help develop soccer and basketball in China as the German company seeks to capitalize on increasing interest in sports and fitness in the world's most populous nation.

The sneaker maker will also sponsor two of Wanda's Ironman Triathlon events in China this year, according to a joint statement.

It is joining forces with a company that this year signed a partnership agreement with soccer's governing body FIFA, and in 2015 bought a 20 percent stake in Spanish team Atletico Madrid.

Adidas is making an increasingly rare commitment to China by a consumer brand at a time when food companies, drinks makers and luxury labels are struggling. China has pledged to build a 5 trillion-yuan ($752 billion) sports industry by 2025.

"We see more of our mass consumer segment actually wanting to buy Adidas products," said Colin Currie, Adidas's managing director for China. "Chinese consumers want to trade up and buy international sports brands like adidas and they're willing to spend on it."

Adidas on Monday opened its first worldwide dedicated soccer store, in the southern city of Guangzhou, and said it is doubling to 20 million the number of Chinese children it is training in the sport through a government partnership.

Chinese consumers with rising disposable income are increasingly shifting from local sneaker brands to the cache of adidas and main rival Nike Inc.

That comes at a time when many consumer companies and apparel brands are retrenching amid slower consumer spending and a government clampdown on excessive gift-giving by public employees that has stung apparel and alcohol makers.

"Chinese people are becoming more health-conscious and participation rates in many sports are increasing," said Cedric Rossi, an analyst at Bryan Garnier & Co. In addition to performance shoes, Adidas' fashion-oriented Originals and Neo brands are resonating. "They are fully benefiting from this athleisure trend," Rossi said.

Performance and sports-inspired shoe sales in China are forecast to grow from a combined $12.9 billion this year to $18.5 billion in 2020, according to Euromonitor International.

Greater China, which includes the mainland, Hong Kong and Taiwan, contributed more than a quarter of adidas's earnings before overhead costs last year and it is the company's most profitable market, Currie said.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 免看一级一片一在线看 | 国产成在线观看免费视频成本人 | 九九香蕉 | 久久免费高清 | 久草免费资源 | 午夜久久影院 | 欧美一线高本道高清在线 | 日韩性大片免费 | 美女黄色免费看 | 精品欧美日韩一区二区三区 | 久久精品一区二区免费看 | 亚洲精品久久99久久一区 | 草免费视频 | 亚洲线精品一区二区三区 | 国产呦系列呦交 | 大量愉拍情侣在线视频 | 另类专区国产在线视频 | 怡红院在线观看视频 | 久久久久国产成人精品亚洲午夜 | 欧美综合在线视频 | a一级免费视频 | 狠狠做久久深爱婷婷97动漫 | 日韩 国产 欧美视频一区二区三区 | 国产精品hd在线播放 | 中文字幕最新中文字幕中文字幕 | 手机看片久久青草福利盒子 | 国产亚洲欧美日韩在线观看一区二区 | 精品国产_亚洲人成在线高清 | 一区二区三区四区产品乱码伦 | 真正国产乱子伦高清对白 | 亚洲美女视频免费 | 亚洲免费影院 | 国产精品久久久精品三级 | 91.久久| 欧美精品18videos性欧美 | 亚洲成在线观看 | 欧美成人免费香蕉 | 免费毛片播放 | 美女又黄又www | 亚洲欧美成人 | 亚洲国产www |