A man takes pictures of a robot at a financial tech expo in Wuhan, Hubei province, in May, 2015r.[Provided to China Daily]

CreditEase Corp, a leading Chinese peer-to-peer or P2P lending and wealth management company, launched ToumiRA, a computerized investment advisory service, or "robo adviser", if you will, in late June, to help small investors create global portfolios inexpensively.

ToumiRA will target individuals with small and medium assets, according to Tang Ning, chief executive officer of CreditEase.

"Robo adviser" will help build investment portfolios using algorithms and investors' completed questionnaires about their investment goals and risk tolerance. Human intervention－it's an euphemism for emotion-laced investment decisions－will be minimal, according to the company.

"The automated investment service will help individuals create portfolios globally and more scientifically," said Tang.