www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Hisense becomes official sponsor of 2018 FIFA World Cup

Xinhua | Updated: 2017-04-06 14:51

BEIJING - Chinese electronics giant Hisense announced on Thursday its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament.

As an official FIFA World Cup sponsor, Hisense will engage in an array of global marketing and advertising activities for both the 2017 Confederations Cup and 2018 FIFA World Cup, reaching more than 200 countries and regions in the process and greatly enhancing international exposure for the brand.

Hisense will be able to associate its logo with the forthcoming major FIFA events, as well as numerous other rights that include access to advertising boards in stadiums, on-screen credits and other various creative marketing opportunities on-and-off the pitch during the events.

Liu Hongxin, president of Hisense Group, sees the FIFA World Cup as one of the most significant sporting events in the world, rivaled only by the Olympic Games. For Hisense, sponsoring the prestigious tournament not only serves as a massive marketing opportunity for the brand, but also as a crucial, strategic initiative for the entire enterprise.

"Over the years, Hisense has earned a lot of experience and brand growth through sports sponsorships," said Liu in Thursday's joint press conference held with FIFA.

"We are honored to take on our biggest challenge yet with the FIFA 2018 World Cup, and believe it will vastly improve global awareness and economic value for Hisense as a truly international brand. The World Cup brings together the highest level of competition and prestige in football worldwide, making it the perfect platform for us to be a part of," he added.

Additionally, Hisense will offer its technical expertise and products throughout the 2018 FIFA World Cup while also engaging in a joint R&D initiative with FIFA to further push the boundaries of display technology.

FIFA Secretary General Fatma Samoura said FIFA welcomes the new sponsor with open arms.

"FIFA is delighted to welcome Hisense on board as an official sponsor of the 2018 FIFA World Cup Russia," she said.

"We look forward to working with them to promote the competition, particularly in China, where the company is a market leader in consumer electronics, and where the popularity of football continues to grow."

FIFA president Gianni Infantino sent his congratulations and expressed his excitement for the partnership.

A large part of Hisense's international strategy has been to actively engage in sports marketing to raise brand awareness. Over the years, Hisense has sponsored major sporting events and team sponsorships like UEFA's Euro 2016, Nascar's XFINITY series, Joe Gibbs Racing, the Australian Open, and Germany's FC Schalke 04.

These activities, coupled with Hisense's innovative high-value products, have helped the brand maintain its status as the No 3 television manufacturer worldwide into 2017.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 亚洲人成人毛片无遮挡 | 欧美精品另类hdvideo | a级毛片免费高清毛片视频 a级毛片免费高清视频 | 精品国产96亚洲一区二区三区 | www.黄.com| 天天视频一区二区三区 | 国产一级爱c片免费播放 | 国产成人a福利在线观看 | 成年人在线观看网站 | 成人看片黄a在线观看 | 午夜性爽快免费视频播放 | 韩国三级日本三级香港三级黄 | 国产一区二区三区免费视频 | 国产三级观看 | 成人影院欧美大片免费看 | 日韩精品国产一区 | 亚洲精品毛片久久久久久久 | 色噜噜亚洲男人的天堂 | 亚洲一区免费看 | 国产丶欧美丶日韩丶不卡影视 | 波多野结衣中文一区二区免费 | 99精品国产在现线免费 | 依依成人综合网 | 男女上下爽无遮挡午夜免费视频 | 国产欧美综合精品一区二区 | 97成人精品视频在线播放 | 九九热视频在线免费观看 | 欧美大胆a| 国产亚洲精品国产第一 | 99在线在线视频免费视频观看 | 亚洲免费视频在线观看 | 国产精品爱久久久久久久三级 | 国产成人精选免费视频 | 99精品免费在线 | 亚洲免费观看视频 | 日本成人不卡视频 | 欧美视频一区在线观看 | 国产第四页| 手机看片1024精品国产 | 欧美成人一区二区三区 | 国产精品二区三区 |