www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Starbucks brews up growth plan

By Wang Zhuoqiong | China Daily | Updated: 2017-04-12 09:43

Starbucks brews up growth plan

Starbucks Executive Chairman Howard Schultz speaks at the Annual Meeting of Shareholders in Seattle, Washington on March 22, 2017. [Photo/VCG] 

The global head of Starbucks said on Tuesday that his group is moving to expand its presence in China, its fastest-growing market, by focusing on premium roastery stores as well as accelerating innovations to appeal to vast numbers of social media users.

Howard Schultz, executive chairman of Starbucks Coffee Co, expressed his optimism about the Chinese economy and consumers during a trip to Beijing.

He said Starbucks is playing a "long game" and investing heavily in China to build a big and enduring business in the country.

With more than 2,600 stores, across 127 cities, and nearly 40,000 employees across the Chinese mainland, the Seattle-based coffee chain plans to expand to 5,000 stores by 2021 in China.

"We are ready to open 500 new stores each year," said Belinda Wong, CEO of Starbucks China.

She said the expansion is being driven by the rising Chinese middle class, a strong growth of specialty coffee and an increasing coffee-drinking culture among consumers.

Schultz, who took on a new role as executive chairman on April 3, said his group has focused on design and development of the Starbucks premium brand and the company's social impact initiatives.

Shanghai will be home to Starbucks' first international reserve roastery tasting room, which is expected to open by the end of this year.

The experiential coffee cafe and retail location is twice size of the company's first roastery in Seattle. The company said it will allow customers in China to better understand the craft of roasting and it will brew a range of Starbucks coffees.

Jason Yu, general manger of consumer research agency Kantar Worldpanel China, said that there is fierce competition in the sector and escalating coffee consumption by middle-class Chinese consumers.

Yu said premium stores could meet the demand from high-end consumers and help coffee chains differentiate their offers and maximize their coverage of different customer groups.

Another analyst said Starbucks is expanding to third tier cities. Summer Chen, food service analyst at Mintel Group Ltd, said the growth of per capital consumption is the growth engine for coffee chains in the future.

Rapid expansion of Starbucks has contributed to the country's booming coffee house market.

Mintel estimated that in 2016 sales by China's coffee houses will rise 12 percent on the previous year to 63.6 billion yuan ($9.2 billion).

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 成人18视频在线 | 一级毛片黄片 | 2000xxxxav影院 | 视频二区在线观看 | 亚洲人成在线播放网站岛国 | 久久久影院亚洲精品 | 久久国产网站 | 91九色国产 | 2022男人天堂| 另类专区国产在线视频 | 国产精品99在线观看 | 国产精品18久久久久久vr | 欧美成人第一页 | 国产农村乱 | 亚洲精品毛片久久久久久久 | 欧美成人免费观看国产 | 国产精品99在线观看 | 国产看片视频 | 国产欧美日韩在线一区二区不卡 | 日本三级欧美三级 | 久久国内免费视频 | 日韩免费一级毛片欧美一级日韩片 | 91精品手机国产露脸 | 一级做a级爰片性色毛片视频 | 久久精品国产这里是免费 | 亚洲乱淫 | 一本色道久久综合 | 国产一区二区久久精品 | 毛片激情永久免费 | 免费一级欧美片在线观看 | 日韩亚洲欧美理论片 | 亚洲天堂成人 | 91精品人成在线观看 | 亚洲福利影院 | 9久久99久久久精品齐齐综合色圆 | 毛片1毛片2毛片3毛片4 | 999热精品这里在线观看 | 国产成人在线视频免费观看 | 国产精品欧美亚洲韩国日本不卡 | 九九午夜 | 日韩一级黄色毛片 |