www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Selling cheer of outdoors online

By Zheng Yiran | China Daily | Updated: 2017-07-17 08:24

Mammut Sports Group AG, the Swiss producer of premium mountaineering and outdoor products, is making fresh inroads into the China market through online channels.

In May, it forged a cooperation agreement with online marketplace JD.com covering e-commerce, wholesale deals and travel packages.

From selling via wholesale and retail channels, Mammut has graduated to selling on online marketplaces such as Alibaba's Tmall, JD and Amazon.

That strategy is in line with a report from Amazon China and Mafengwo, an online travel guide, that the segment of outdoor sports has become a new consumption hot spot in Chinese e-commerce.

Intelligence Research Group, a domestic agency, estimates that the emerging outdoor sports segment will post steady growth in China in the coming three to five years.

There are already signs of that. With consumers' enthusiasm for winter sports growing, sales of ski equipment doubled year-on-year in 2016.

Mammut may want to take some credit for the trend. Every year, it takes Chinese outdoor enthusiasts to Switzerland on a sevenday trip. The adventure offers a memorable experience in mountaineering and hiking, bringing people closer to nature.

Mammut is now promoting this program with JD and Sanfo Outdoor Product Co Ltd.

Oliver Pabst, CEO of Mammut, and Richard Liu Qiangdong, chairman and CEO of JD, said the sports market, especially the outdoor market in China, is growing past its childhood stage.

"The outdoor market is growing at a rate that's above the global standard," said Pabst.

The outdoor market in China clocked $3.42 billion in sales in 2016, up 4.91 percent year-on-year.

Since Mammut aims to be one of the top five outdoor brands in China, it entered the local market in 2013.

Pabst is positive about the move. "Actually, Mammut entered China a bit late. The local market is continuously growing. In addition, the 2022 Winter Olympic Games in Beijing will likely further boost the market as well as people's enthusiasm for skiing."

So, the Swiss firm, which was founded in 1862, is eyeing the ski sports market. "Last year has witnessed exponential growth in the winter sports industry in China. There is huge potential in the market," said Pabst.

To exploit that potential, Mammut is offering both contemporary and innovative designs of premium winter sports equipment. Besides, its Mammut Alpine School teaches Chinese people how to ski and how to be safe in the snow.

Pabst said: "We're determined to find our own way to tap into the market. We'll first observe and listen to the market and then adapt our strategies.

"I'm impressed by the recent changes in China. The nation experienced robust economic growth and there is a strong trend of people enjoying nature. Besides, the government is investing in nature and the ecological system."

Having studied such changes, Mammut set up its Asia-Pacific office in Hong Kong in January. After months of efforts, it sharpened its focus on Asia, especially China. It expanded its core team in China and created some important positions in its organization.

Looking ahead, Pabst said e-commerce will be more dominant in China than in other markets of the world because of its huge population. "I think China's e-commerce will soon surpass that of the United States."

But, while heavy traffic jams make urban consumers' visits to shopping centers cumbersome, very high rentals make brick-and-mortar retail outlets in cities expensive to operate for merchants.

So, it is more efficient to sell products online, said Pabst. "I truly believe in digital and e-commerce. I'm very positive about the e-commerce market in China, and eager to develop the market."

Mammut will nevertheless invest in offline stores as well because they can provide consumers with the history and stories about the brand, and enrich consumers' shopping experience, he said.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 亚洲一区二区三区在线视频 | 男女午夜 | 亚洲国产片在线观看 | 男人好大好硬好爽免费视频 | 小草青青神马影院 | 亚洲一区二区免费看 | 奶交性视频欧美 | a黄色毛片| 亚洲成av人影片在线观看 | 美女黄色在线 | 狠狠色狠狠色综合 | 中国老太卖淫播放毛片 | 91香蕉国产观看免费人人 | 视频一区 在线 | 亚洲精品国产字幕久久不卡 | 亚洲国产成+人+综合 | 99在线播放| 爽爽视频在线观看 | 久9这里精品免费视频 | 999久久久精品视频在线观看 | 男女乱淫免费视频 | 欧美巨大video粗暴 | 超矿碰人人超人人看 | 国内久久久久影院精品 | 欧美三级中文字幕 | 国产成人精品久久一区二区三区 | 免费视频亚洲 | 97影院理伦在线观看 | 在线观看国产日韩 | 国产成人一区二区三区精品久久 | 免费观看黄色毛片 | 久久久国产一区二区三区丝袜 | 国产精品视频免费播放 | 亚洲深夜福利视频 | 欧美一级一极性活片免费观看 | 在线观看欧洲成人免费视频 | 久久午夜视频 | 久久依人| 成人免费看毛片 | 日本三级香港三级人妇r | 国内自拍网 |