www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / 3rd World Internet Conference

Chinese smartphone vendors investing in India

By Ma Si | China Daily | Updated: 2016-11-17 07:12

Chinese smartphone vendors investing in India

Huawei smartphone P9 is launched in New Delhi, India, Aug 17, 2016. [Photo/VCG] 

Chinese smartphone vendors are stepping up investments in India in a move to establish a beachhead in the world's fastest-growing smartphone arena, as the intensified competition and a saturated home market push them to look for overseas opportunities.

Huawei Technologies Co Ltd, the world's third largest smartphone maker, said it has started assembling smartphones in India by partnering with local manufacturer Flex India.

The move came after Gionee Communications Equipment Co Ltd said in September that it would pour in 495 million yuan ($73.8 million) to build factories in the world's second most populous country. The smartphone plants, located in northern India, will go into operation in two years and its annual production capacity will reach 30 million units.

Zhao Ming, in charge of smartphone business at Honor, a subbrand of Huawei, said: "The Indian smartphone market is likely to exceed 100 million units this year. It is a market no one can neglect. We have a long-term commitment to it."

In the third quarter of 2016, when the global smartphone market grew a modest 5 percent, the smartphone shipments in India grew a healthy 23 percent annually. Almost one in three smartphones shipped to India in the quarter were Chinese brands, data from Counterpoint Research show.

"All major Chinese players are eyeing India for future opportunities," said Nicole Peng, research director at Shanghai-based consultancy Canalys. "Establishing local factories will give players an advantage in supply chain management, thus ensuring an adequate supply of handsets when the Indian market is inching toward faster growth."

Xiaomi Corp, a major Chinese vendor known for its online sales strategy, has also started making handsets in India by teaming up with Foxconn Technology Group, the world's largest contract electronics manufacturer.

Chinese smartphone vendors investing in India

The Beijing-based firm aims to become the largest smartphone vendor in India over the next three to five years. It sold one million handsets within 18 days in October in the run-up to Diwali, the biggest festival in India.

Still, it is not easy to dominate the Indian market, where Samsung Electronics Co Ltd and Indian brands have a big presence, analysts said. To build brand awareness and local influence, Chinese firms are boosting marketing and branding investments.

Vivo Communication Technology Co is sponsoring the Indian Premier League, the most-watched cricket tournament in India. Xiaomi also promised to channel more resources to boost its brand image.

"While first-time smartphone users in India were mostly using homegrown or Samsung-branded devices, the aggressive entry and growth of Chinese brands prompted them to upgrade to high-end yet affordable Chinese handsets," said Pavel Naiya, analyst at Counterpoint.

According to him, due to intense competition in online channels where growth is plateauing, there is a significant shift among Chinese players' retailing efforts.

"Now they are embracing multiple e-commerce platforms as well as offline channels backed with strong promotions and a refreshed portfolio," Naiya added.

Oppo and Vivo, for instance, are very active in finding local brick-and-mortar retail partners, a strategy that has helped them secure the top two position in China in the third quarter.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 日本免费在线 | 在线观看va | 国内精品久久久久久久久久影视 | 亚洲www在线| 精品自拍视频 | 一区二区三区四区视频 | 国产精品久久久久毛片 | 日本高清视频免费在线观看 | 欧美日韩人成在线观看 | 成人毛片免费播放 | 中文字幕水野优香在线网在线 | 日日狠狠久久偷偷四色综合免费 | 免费日韩在线视频 | 成人手机在线 | 日本69色视频在线观看 | 在线免费观看一级毛片 | 99在线国产| 欧美性活一级视频 | 久久久久国产成人精品 | 久久精品国产精品青草色艺 | 成年人免费看视频 | 亚洲在线看片 | 特黄特黄黄色大片 | 精品视频免费在线 | 直接在线观看的三级网址 | 成人在线欧美 | 久久精品成人欧美大片免费 | 免费看真人a一级毛片 | 波多野结衣一区在线观看 | 男女在线视频 | 欧美成人爽毛片在线视频 | 在线观看的黄网 | 欧美片欧美日韩国产综合片 | 国产手机精品a | 特色毛片| 欧美成年人视频 | 免费无遮挡毛片 | 日韩专区亚洲国产精品 | 欧美日韩一区二区三区视频 | 欧美二区在线观看 | 一级日韩|