www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Motoring

Little-known now, but a big future for Great Wall

By CECILY LIU | China Daily | Updated: 2013-09-30 09:14

Great Wall's pickup wonder builds up a reputation in the UK automobile market

Everybody has heard of the Great Wall, but few outside China know of the products it lends its name to.

So Paul Hegarty remembers the challenge last year of bringing the Chinese car brand Great Wall Motors to the UK market.

Little-known now, but a big future for Great Wall

Paul Hegarty says IM Group is preparing for the launch of a Great Wall SUV, the H6, but the date is still to be decided. [Xie Songxin / China Daily]

"People asked me, ‘Who makes Great Wall?' and I said ‘Great Wall makes Great Wall'. Back then, no one knew who Great Wall was," says Hegarty, managing director of Great Wall Motor Distributors UK at IM Group.

China's biggest maker of sport utility vehicles was unknown in the UK when it was launched in April 2012 — but things have quickly changed.

Steed, Great Wall's pickup truck, has already sold about 1,000 vehicles and built up more than 50 dealerships in the UK and Ireland. IM Group is now preparing for the launch of a Great Wall SUV, the H6, which is already popular in China, although the date is yet to be decided.

Hegarty says it chose "value for money" as its marketing proposition.

"If you're an unknown brand in the market, you have to give the customer a reason to buy it," he says. "When we say value, we don't just mean being cheap. We came in at a price range that would undercut everybody else in the market but with high specifications."

The basic Steed S sold for 13,998 pounds ($22,200) at launch, significantly undercutting the cost of established brands of pickups in the UK market, such as the Isuzu Rodeo, Nissan Navara, Volkswagen Amarok, Mitsubishi L200, Toyota Hilux and Ford Ranger.

Despite the low cost, Steed cars include features such as Bluetooth connectivity, heated seats, reverse sensors and full leather interior, many of which are unusual in a basic pickup, Hegarty says.

The cars are manufactured by Great Wall in China, and sent to IM Group's import center in Kent, where some final components are added.

Steed's price advantage also allowed it to be competitive in the secondhand market, a value proposition that its competitors are unable to match, Hegarty adds.

And it offers a longer warranty. The original three years offered at launch was extended to six years, a year longer than the warranty of any other pickup brand, he claims.

The new kid on the block pulls its weight in other respects. Following market feedback, the towing capacity has been increased from 2 to 2.5 tons.

Previous 1 2 3 Next

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 日韩亚洲一区中文字幕在线 | 毛片在线高清免费观看 | 欧美一级在线视频 | 日韩欧美一区二区在线观看 | 国内精品视频九九九九 | 日韩人成 | 国产精品19p | 香蕉亚洲精品一区二区 | 色在线网站免费观看 | 亚洲国产精品久久久久久网站 | 亚洲性生活视频 | 欧美成人性色xxxxx视频大 | 看色网站 | 成人国产亚洲欧美成人综合网 | 97精品久久久久中文字幕 | 日本在线视频免费看 | 国产爱啪啪| 在线免费视频 | 欧美日韩亚洲成色二本道三区 | 国产一区二区三区精品视频 | 国产成人免费永久播放视频平台 | 男人扒开双腿女人爽视频免费 | 日产一区两区三区四区 | 成年人免费黄色 | 精品国产高清在线看国产 | 国产在线一区二区三区四区 | 欧美成人3d动漫专区 | 美女插跳蛋视频叫爽 | 日本毛片免费看 | 亚洲综合久久1区2区3区 | 久久免费国产精品一区二区 | 成人三级在线观看 | 亚洲第一网色综合久久 | 日本成人免费在线观看 | 亚洲欧美一区二区三区在线观看 | 久草在线新视频 | 欧美片欧美日韩国产综合片 | 怡红院在线视频全部观看 | 综合自拍亚洲综合图区美腿丝袜 | 黄视频在线免费 | 男女国产视频 |