www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Auto CSR

With sales robust, Ford gears up CSR effort

By Fu Chao (China Daily) Updated: 2014-09-22 07:10

With sales robust, Ford gears up CSR effort

Marin Burela (center), president and CEO of Changan Ford Automobile Co, receives calligraphy that says 'going further' from student representatives at South China University of Technology, a host of their debate series. [Photo/China Daily]

"We believe in the youth of China. We believe it's our responsibility as a company to provide opportunities for young people to aspire to reach their dreams," said Marin Burela, president and CEO of Changan Ford Automobile Co, during a campus event in Guangzhou on Sept 13.

Enjoying a robust year in sales - a rise of more than 32 percent in the first seven months from the same period in 2013, the Chongqing-based joint venture has been working on its corporate social responsibility to bring a more inspiring brand image to Chinese customers.

Changan Ford has supported the Chinese College Auto Union campaign for seven years. This year, the campaign features a student debate competition along with the auto company's safe driving program called Ford Driving Skills for Life.

With "going further" a core value, the auto company aims to encourage new thoughts among the young people, said Burela.

"The college debate has become a platform to encourage them to be innovative and look for new ideas," he noted.

The debate this year attracted students from more than 20 colleges in six regions across China and will tour Beijing, Shanghai, Wuhan, Jilin and Chongqing after the stop in Guangzhou.

The Ford Driving Skills for Life program was introduced to China in 2009.

In the past five years, the program has trained some 18,000 people.

The program first started with the general public and later turned to college students.

Burela said that the education process should start even earlier.

"It should start in middle school, before young people start to drive, so they can understand the technology and have safety awareness," Burela said.

In addition to the campus campaign, Changan Ford has also been involved in a range of community services across the country.

Burela noted that there will be a fundraising event in Chongqing next month for children born with a cleft lip and pallet.

The ongoing School To Work program recruits young people from middle school and then put them into a technical college to offer them training to become auto technicians.

Burela said it is both a social service and useful help to young workers.

"Our company supports people from the start right through their journey in life. That is our branding and culture."

The auto company is also expanding its dealer network, mainly to the western China as well as "third, fourth and fifth-tier cities", according to Burela.

"The objective is to open over 800 dealer outlets in China by the end of 2014."

He said a new plant in Chongqing will start operation by the end of this year and another will open in Hangzhou in 2015.

With sales robust, Ford gears up CSR effort With sales robust, Ford gears up CSR effort
Supercars turn the heat at Chengdu Motor Show 
China's Chongqing starts importing vehicles by train 

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产aⅴ精品一区二区三区久久 | 亚洲人在线播放 | 九九99久久| 911精品国产亚洲日本美国韩国 | 国产又色又爽黄的网站免费 | 精品91一区二区三区 | 日韩免费精品一级毛片 | 免费精品久久 | 成人免费在线网站 | 91精品国产免费久久久久久青草 | 手机国产精品一区二区 | 贵州美女一级纯黄大片 | 看真人一一级毛片 | 国产在线高清视频 | 国产精品久久久久久久久久98 | 免费亚洲成人 | 日韩美女网站 | 亚洲国产一区二区三区四区五区 | 久久免费看片 | 欧美精品做人一级爱免费 | 九九视频免费精品视频免费 | 精品日韩欧美一区二区三区在线播放 | 草草影院ccyycom浮力影院 | 国产欧美在线观看 | 国产精品视频自拍 | 国产精品91在线播放 | 亚洲日韩精品欧美一区二区 | japanesehd国产在线无毒不卡 | 波多野结衣在线播放视频 | 免费一级毛片在线播放放视频 | 国产成人精品一区二区三在线观看 | 国产成人高清视频在线观看免费97 | 日本伊人精品一区二区三区 | 性做爰片免费视频毛片中文i | 国产99久久亚洲综合精品 | 成人观看的视频三级 | 色老头老太做爰视频在线观看 | 亚洲七七久久精品中文国产 | 手机看片免费基地 | 免费一级毛片在线播放不收费 | 91在线成人 |