www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Motoring Opinion

Domestic car manufacturers aim to become more premium than peers

By Hao Yan (China Daily) Updated: 2016-09-26 09:12

Domestic car manufacturers aim to become more premium than peers

A Borgward BX7 is displayed at an auto show in Haikou, Hainan province, on Sept 10. [Photo/China Daily]

More domestic car brands have demonstrated their eagerness for recognition as premium, although none of the Chinese peer group have yet revealed a strategy that will lead them to the top. Although there are previous failures that serve as lessons from which the industry can learn, some of them might still not find the keys to customers' hearts.

Geely Automobile Holdings Ltd expressed its ambition to build premium lineups on its first universal platform. Meanwhile, Beijing-based Beiqi Foton Motor Co Ltd is offering an SUV carrying the originally Germany Borgward badge at a price of up to 300,000 yuan ($44,979).

When companies talk about "premium", they usually mean a "premium pricing strategy", setting the price of a product higher than similar products, as an attempt to seek maximum profit in a segment where customers are willing to pay extra.

Theoretically, a customer would settle the bill when he or she perceived the difference between the product and other similar ones, when there are limited alternatives, or when production costs could not be lowered.

But Geely and Borgward, which are looking to climb up the premium ladder, need a halo effect to persuade customers during their decision-making process. In the automotive field, customers' feelings and thoughts reverse primarily due to trend-setting designs and cutting-edge technologies.

A well-known example of this comes from Volkswagen's China business. The company shifted its mass models well away from its peers after boasting its unique "T&D" powertrain, which consists of a turbocharged engine and direct shift gearbox.

Chinese customers perceived the difference, as T&D doubled the vehicle's fuel economy and so halved its petrol consumption. There is no comparable function in the market, at a time when the gasoline price has hit 8 yuan a liter. So, customers are willing to pay a higher amount for a compact Golf or Sagitar, as high as some other international brands' mid-size models.

There were of course other factors that helped Volkswagen move upward, as these models and the DSG feature stepped down from the altar. But can we name one or two factors helping Geely go premium? Does Geely possess any superior difference from other premium rivals to convince customers to pay much more?

Geely's jointly developed Compact Modular Architecture platform and the input from a Swedish design lead team are impressive, thanks to its connection with Volvo Cars. Looking back, Geely Automobile has successfully become far more premium than it used to be. But, when we look around in the overall premium segment, at least in the eyes of the Volkswagen fans, Geely today remains in need of something new to match Volkswagen's T&D offering.

As for the revived Borgward brand, it is already a success for Beiqi Foton, a business vehicle maker who might not have expected much. The automaker could apply a strategy to enter the passenger car market, to become as high profile as possible. After it has attracted enough potential customers that understand the brand, a later downgrade could be possible to achieve greater volumes.

Also, Borgward could learn from the Sino-Israeli joint venture Qoros Automotive Co Ltd, which cut its suggested retail prices by as much as 50,000 yuan last year after claiming to be premium since it was established in 2007.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 在线观看日韩www视频免费 | 男女视频在线免费观看 | 神马三级我不卡 | 久久国产精品一区二区三区 | 日韩性网站 | 欧美性猛交xxxxxxxx软件 | 国产精品久久毛片 | 免费国产在线观看 | 亚洲日本欧美在线 | 国产一级aa大片毛片 | 欧美一级毛片免费观看 | 97在线碰碰观看免费高清 | 久草视频播放 | 国产成人爱片免费观看视频 | 亚洲一区二区三区久久 | 中文字幕第9页 | 激情丝袜美女视频二区 | 免费亚洲视频 | caoporen免费公开视频上传 | 国内精品视频成人一区二区 | 欧美一级毛片欧美毛片视频 | 日本在线看小视频网址 | 成人免费在线播放 | 视频二区精品中文字幕 | 日韩欧美一级a毛片欧美一级 | 三级com| 免费黄色在线网址 | 日韩a级 | 国产精品午夜性视频 | 男人透女人超爽视频免费 | 久爱www免费人成福利播放 | 久久久久免费精品国产 | 99久久精品免费精品国产 | 亚洲成人在线免费观看 | 国产成人午夜极速观看 | 热99re久久精品香蕉 | 国产免费人成在线看视频 | 国产国产人免费人成成免视频 | 成人国产网站v片免费观看 成人国产午夜在线视频 | 国产成人精品女人不卡在线 | 国产在线观看一区 |