www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Motoring

Volvo promotes golf in China due to synergies with lifestyle brand

By Hao Yan | China Daily | Updated: 2017-05-08 07:56

Volvo promotes golf in China due to synergies with lifestyle brand

Alexander Levy (center), winner of the 2017 Volvo China Open, Volvo Car Group executives and guests pose for a photo on April 30 at the Topwin Golf & Country Club in Beijing. [Photo Provided to China Daily]

Remaining steadfast as the origin of innovation, the Volvo China Open made its seventh return to Beijing this year, as a manifesto of the premium carmaker's commitment to promoting golf culture in its new home market.

The 2017 Volvo China Open drew to a close in Beijing on April 30, during the 90th anniversary of Volvo's brand promise to "understand people, protect what's important to them, and make them feel special".

With strong support from Volvo, an increasing number of Chinese players are stepping onto the world golfing stage and shining internationally. The Topwin Golf & Country Club has embraced a record high of 41 Chinese players, out of the 156 who contested in the three-day tournament.

"We are proud to witness the game attracting the largest group of local players this year. Chinese players, including Cao Yi and Li Haotong in the leading group, are growing rapidly, and this is a recognition to our golf strategy," said Lars Danielson, senior vice-president of Volvo Car Group, or Volvo Cars.

"Volvo will persist in its golf strategy, after standing firm for 23 years," he said.

The Swedish premium carmaker found that golf matches its brand perfectly, and both are widely accepted among elite groups with a focus on lifestyle and spiritual pursuits, who are low-key, family-centered, caring and responsible.

Danielson noted that the customers appreciate the Scandinavian design and luxury that Volvo provides, and that the Volvo China Open expresses the dignity, elegance and dynamism of the brand, fitting the characteristics of Volvo owners.

"Golf has always been considered a graceful sport and its underlying cultural temperament and dynamism resonate well with Volvo Cars' brand personality of combining powerful functionality and subtle aesthetics," Danielson added.

Volvo promotes golf in China due to synergies with lifestyle brand

Last year, Volvo Cars announced its golf development strategy that focuses on the Chinese market and integrates golf development.

The Volvo China Open is committed to building an open platform for the sport by opening its doors to the general public, celebrating sportsmanship, and observing the principles of fairness, friendliness and openness, echoing Volvo Cars' core concept of "Designed Around You".

"At Volvo, we want to be open for everyone, we want to be accessible," said Sven De Smet, chairman of the Volvo China Open Board. "We are a human-oriented brand. We are about people and the players appreciate that. It's a great game and it's a great brand.

"We invite potential customers, existing customers, partners and sponsors to the China Open to experience the Volvo brand culture," continued De Smet, who is also vice-president of brand and marketing at Volvo Car Asia Pacific.

Currently, the company is involved with the Volvo China Open and the qualifying stages in the professional golf scene, the Volvo China Junior Match Play Championship in junior golf, and the Volvo World Golf Challenge, a global series of competitions for Volvo car owners.

These events position Volvo strongly to comprehensively promote the development of the sport in China. In the future, Volvo will continue to integrate its global resources in the field to further promote the sport in China.

Through intuitive innovation, consumer insights and world-leading automotive technologies built over 90 years, Volvo Cars delivers sophisticated technological innovation with a warm humanistic touch that brings positivity, health, inwardness and serenity.

De Smet said: "We've had 90 years of Volvo and 30 years of Volvo in golf, with lots of highlights along the way. Those 90 years have seen plenty of innovation on our part and innovation is a key word with our involvement in golf."

Volvo's effort to promote the sport in China has been very fruitful. In 2005, with the approval of the China Golf Association, the Volvo China Open introduced a qualifying mechanism with reference to international golf opens such as the British Open and the US Open.

In the 12 years since, the Volvo China Open has held 50 qualifying competitions with a total of 156 qualifiers. For most of the young golf players, the Volvo China Open has become an essential way they get to more advanced international golf competitions.

haoyan@chinadaily.com.cn

Highlights

France's Alexander Levy set a record with his second championship victory at the 2017 Volvo China Open after beating South Africa's Dylan Frittelli in a captivating playoff.

Volvo promotes golf in China due to synergies with lifestyle brand

The Volvo China Open is organized by the China Golf Association with Volvo Car Event Management as co-organizer and promoter. It is co-sanctioned by the European Tour and OneAsia.

The tournament, offering a total prize of 20 million yuan ($2.9 million) this year, is one of the highest-level international professional golf tournaments in China.

Compared with other golf events, it has a high representation of Chinese players and has made a significant contribution to the development of the sport in China.

Volvo Cars has consistently supported the Volvo China Open since 1995. The 23rd Volvo China Open was the 86th event on the European Tour to be title-sponsored by Volvo.

A large number of leading Chinese and international golfers were attracted to the event, including the latest World Cup of Golf champion Thorbjorn Olesen, four-time European Tour champion Bernd Wiesberger, 15-time European Tour champion and 2018 Ryder Cup captain Thomas Bjorn, and well-known Chinese golfers Li Haotong, Wu Ashun and Zhang Lianwei.

(China Daily 05/08/2017 page19)

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 普通话对白国产精品一级毛片 | 亚洲在线不卡 | 亚洲精品国产成人99久久 | 空姐毛片| 国产黄色网 | 国产成人精品福利站 | 黄色美女视频免费看 | 成人深夜福利在线播放不卡 | 激情视频一区 | 国产资源在线免费观看 | 高清欧美不卡一区二区三区 | 一区二区在线播放福利视频 | 一级毛片免费观看不卡的 | 日韩欧美色综合 | 一级毛片美国一级j毛片不卡 | 欧美freesex10一13黑人 | 亚洲精品国自产拍在线观看 | 欧美亚洲在线 | 中国一级做a爱片免费 | 性欧美一级毛片 | 国产欧美va欧美va香蕉在线观 | 丝袜紧身裙国产在线播放 | 狠狠色噜噜狠狠狠米奇9999 | 国产成人精品一区 | 男人天堂久久 | 免费福利在线看黄网站 | 香蕉视频黄在线观看 | 亚洲精品一区 | 欧美日韩一区二区三区免费不卡 | 91香焦视频 | 国产黄色三级 | 成人a毛片在线看免费全部播放 | 三级精品 | 步兵精品手机在线观看 | 91精选视频在线观看 | 欧美三级网站 | 亚洲精品99久久久久中文字幕 | 亚洲国产第一区二区三区 | 国产精品青草久久久久福利99 | 色播亚洲精品网站 亚洲第一 | aaa免费看|