www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

 
Home> Latest News

Bosideng bets on building global brand

Updated: 2013-02-05 10:24
By Ding Qingfen (China Daily)
Comments() Print Mail Large Medium  Small 分享按鈕 0

Today its business includes not only down jackets, but also menswear, which accounts for a growing part of its sales revenue.

During the first half of the 2012 financial year, Bosideng's sales from down jackets rose by 3.8 percent from a year earlier to 1.84 billion yuan ($295 million), accounting for 60 percent of the company's total sales revenue during the same period.

The company has been an original equipment manufacturer for a range of famous foreign brands for many years, a topic on which Zhu refused to elaborate.

"Annually, the OEM production generates sales worth 140 million yuan," Zhu said.

"It's not a small business, but the problem is that the Bosideng brand is not known in international markets. It's quite new, especially in the European market," he added.

This is also why Bosideng is willing to invest a lot outside China.

"Everything is there. We have quality goods, long-term commitment and capital. Why not give it a try?" Zhu said.

But he added promoting the brand abroad is an arduous and time-consuming task.

About five years ago, Bosideng began market research and decided to launch operations in Europe, a market where consumption remains weak.

The ironic result is a Chinese fashion brand investing a lot to enter the debt-stricken European market, while Western retailers and luxury brands are seeking expansion and a firmer foothold in China.

Soon after Bosideng's move to open its London flagship store, Joyce Group, a major Chinese fashion brand, cooperated with Italian designer Romeo Gigli, opening a pop-up boutique in Venice, Italy, Joyce's first presence in Europe.

"We took London as the first step because it is a place that gathers the most well-known menswear brands. We hope to improve our design here and learn from them," Zhu said.

But looking ahead, the first such step for Bosideng is bold and not easy, considering the economic woes in Europe, Zhu said.

"But we are clear that we should go out and build Bosideng into a globally well-known menswear brand through standing firm in the UK and Europe. This is a long-term strategy," he said.

Survey & Comments

| About us | Contact |

Constructed by Chinadaily.com.cn

Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

主站蜘蛛池模板: 日韩精品中文字幕在线观看 | 欧美成人影院 | 午夜性刺激免费视频 | 欧美综合在线视频 | 国产成人一区二区三中文 | 男女午夜视频在线观看 | 日本免费高清一区 | 香蕉久久一区二区不卡无毒影院 | 99久久成人国产精品免费 | 欧美性活一级视频 | 特级毛片aaaa免费观看 | 一级毛片免费不卡在线视频 | 国产午夜三区视频在线 | 国产在线观看91精品一区 | jizzjizz成熟丰满舒服 | 日韩一区二区三区免费视频 | 欧美一级毛片欧美一级 | 日韩视频精品在线 | 黄黄的网站在线观看 | 一级特黄aaa免费 | 日韩精品一区二区三区中文字幕 | a毛片全部免费播放 | a级国产乱理伦片在线观看国 | 久久久久久久99精品免费 | 久久国产精品夜色 | 国产精品大全国产精品 | 国产精品亚洲第一区柳州莫青 | 欧美高清一区 | 俄罗斯三级毛片 | www.热| 免费国产不卡午夜福在线 | 精品成人毛片一区二区视 | 欧美视频一 | 亚洲精品视频免费在线观看 | 成人网久久 | 国产综合久久 | 中文字幕有码在线播放 | 国内外成人免费在线视频 | 色偷偷亚洲第一成人综合网址 | 亚洲精品亚洲人成在线麻豆 | 九九九九在线精品免费视频 |