www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

 
Home> Latest News

Branding success in Africa in a diverse and novel way

Updated: 2014-01-13 10:16
By Li Wenfang in Guangzhou ( China Daily)
Comments() Print Mail Large Medium  Small 分享按鈕 0

"Very few Chinese companies have expanded in such a big way in Africa. But it is this expansion that has given us our competitive edge," Wang says, adding that the branches in Kenya and Cote d'Ivoire started making a profit within six months.

While many Chinese companies were focusing on trading in Africa, Sunda took the next step by creating its own brands in these markets, says Chen Guohai, dean of the Human Resources Department at the School of Management, Guangdong University of Foreign Studies.

Such a strategy made sense for Sunda, because these brands helped consolidate its presence in Africa, he says.

Having strong brands in overseas markets is one of the best ways that Chinese companies can improve competitiveness, says the year-end work review of the Ministry of Commerce.

The 2,551 foreign trade companies with brands, which made up less than 1 percent of the foreign trade companies in the country, accounted for 5 percent of commodity exports in 2011, it said. Exhibitors with brands forged orders 5.8 times more than those by companies without brands on average during the 113th session of the Canton Fair held in April and May, according to the ministry.

Sunda launched its own brands in African markets in 2011."It is relatively easier to create brands for fast moving consumer goods. We created brands that can withstand future competition, because initial advantages such as lower price can disappear fast," Wang from Sunda says.

The company currently has brands for products such as diapers, napkins, washing powder, toilet paper and ceramic tiles - and also for building materials and grocery stores.

In the future, Sunda would need to further subdivide the African markets for brand-building and focus as an international company in terms of management, operation and human resources, Chen from Guangdong University says.

It has already expanded its reach in procurement by selling tiles made in Spain and Italy. It is also considering sourcing products from countries such as India.

"China's position as a world manufacturing center will not be easily replaced but in certain categories of goods, we can source more competitive products from elsewhere," Wang says

At the same time, the company is also looking to move some manufacturing abroad and has acquired land for building a washing powder factory in Ghana.

"Industrial relocation is set to happen but you need to master the tempo well. If you go too early, when the conditions for such a move, such as power and water supplies, are not available, you become a fallen pioneer," Wang says.

Villa construction is another area in which the company is expecting success in Africa. The first phase villas developed by the company in Ghana will be completed this year.

Sunda has recorded annual sales growth in Africa of 20 percent to 30 percent in the past few years.

 

 

Previous Page 1 2 Next Page

Survey & Comments

| About us | Contact |

Constructed by Chinadaily.com.cn

Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

主站蜘蛛池模板: 亚洲精品www久久久久久久软件 | 亚洲午夜在线观看 | 成人免费一区二区三区视频软件 | 亚洲国产成人在线视频 | 欧美日韩国产在线观看一区二区三区 | 亚洲精品国产成人99久久 | 91精品国产色综合久久 | 中文字幕人成不卡一区 | 在线综合亚洲欧美自拍 | 性感美女视频免费网站午夜 | 国产成人精品一区二区不卡 | 欧美2区| 成人18免费 | 伊人久久91 | 99久久九九 | 国产精亚洲视频 | 99久久精品男女性高爱 | 精品欧美高清一区二区免费 | 九九99| 一级在线观看视频 | 男操美女| 99国产小视频| 免费的毛片 | 一区二区三区高清不卡 | 国产高清在线精品一区a | 亚洲国产综合久久精品 | 国产成人精品免费视频网页大全 | 99国产在线 | 波多野结衣视频免费 | 国产欧美一区二区三区视频 | 日本精品一区二区三区在线视频一 | 国产日韩欧美另类 | 中文国产成人精品久久96 | 欧美一级视频在线高清观看 | 免费在线一区二区三区 | 理论片亚洲 | 新版天堂中文资源官网 | 国产综合精品久久久久成人影 | 久久精品视频在线观看 | 国产一级毛片夜一级毛片 | 久久女厕一次看个够 |