www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

 
Home> Latest News

Branding success in Africa in a diverse and novel way

Updated: 2014-01-13 10:16
By Li Wenfang in Guangzhou ( China Daily)
Comments() Print Mail Large Medium  Small 分享按鈕 0

"Very few Chinese companies have expanded in such a big way in Africa. But it is this expansion that has given us our competitive edge," Wang says, adding that the branches in Kenya and Cote d'Ivoire started making a profit within six months.

While many Chinese companies were focusing on trading in Africa, Sunda took the next step by creating its own brands in these markets, says Chen Guohai, dean of the Human Resources Department at the School of Management, Guangdong University of Foreign Studies.

Such a strategy made sense for Sunda, because these brands helped consolidate its presence in Africa, he says.

Having strong brands in overseas markets is one of the best ways that Chinese companies can improve competitiveness, says the year-end work review of the Ministry of Commerce.

The 2,551 foreign trade companies with brands, which made up less than 1 percent of the foreign trade companies in the country, accounted for 5 percent of commodity exports in 2011, it said. Exhibitors with brands forged orders 5.8 times more than those by companies without brands on average during the 113th session of the Canton Fair held in April and May, according to the ministry.

Sunda launched its own brands in African markets in 2011."It is relatively easier to create brands for fast moving consumer goods. We created brands that can withstand future competition, because initial advantages such as lower price can disappear fast," Wang from Sunda says.

The company currently has brands for products such as diapers, napkins, washing powder, toilet paper and ceramic tiles - and also for building materials and grocery stores.

In the future, Sunda would need to further subdivide the African markets for brand-building and focus as an international company in terms of management, operation and human resources, Chen from Guangdong University says.

It has already expanded its reach in procurement by selling tiles made in Spain and Italy. It is also considering sourcing products from countries such as India.

"China's position as a world manufacturing center will not be easily replaced but in certain categories of goods, we can source more competitive products from elsewhere," Wang says

At the same time, the company is also looking to move some manufacturing abroad and has acquired land for building a washing powder factory in Ghana.

"Industrial relocation is set to happen but you need to master the tempo well. If you go too early, when the conditions for such a move, such as power and water supplies, are not available, you become a fallen pioneer," Wang says.

Villa construction is another area in which the company is expecting success in Africa. The first phase villas developed by the company in Ghana will be completed this year.

Sunda has recorded annual sales growth in Africa of 20 percent to 30 percent in the past few years.

 

 

Previous Page 1 2 Next Page

Survey & Comments

| About us | Contact |

Constructed by Chinadaily.com.cn

Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

主站蜘蛛池模板: 日本三片在在线播放 | 免费毛片视频网站 | 永久免费精品视频 | 久青草免费视频手机在线观看 | 中文乱码字幕午夜无线观看 | 牲欧美| 免费视频观看在线www日本 | 精品国产一区二区三区www | 久久精品久久精品久久精品 | 国产成人精品免费视频大全可播放的 | 国产成人毛片精品不卡在线 | 一级特级aaaa毛片免费观看 | 91理论片午午伦夜理片久久 | 91影视永久福利免费观看 | 美女张开腿让男人桶下面 | 国产乱色在线观看 | 国产片自拍 | 国产1区在线观看 | 日本苍井一级毛片 | 午夜欧美成人久久久久久 | 日本特一级毛片免费视频 | 亚洲精品国产手机 | 精品手机在线 | 中文字幕一区二区三区精彩视频 | 综合欧美一区二区三区 | 欧美aaa毛片免费看 欧美aaa视频 | 久久精品亚洲精品一区 | 在线日本视频 | 久久久久久久久久综合情日本 | 99在线热视频只有精品免费 | 日本一区二区三区四区公司 | 一级视频在线播放 | 日本免费视 | 黄页网址免费观看18网站 | 欧美精品免费看 | 亚洲国产欧美在线人成 | 男女上下爽无遮挡午夜免费视频 | 国产精品久久久久久久专区 | 麻豆19禁国产青草精品 | 精品国产亚洲一区二区在线3d | 一级做a爰片性色毛片小说 一级做a爰片性色毛片中国 |