www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Gadgets

Electronics vendors like 'grapevine' as sales tool

By Gao Yuan (China Daily) Updated: 2014-05-08 06:42

Word of mouth reaping big rewards for Xiaomi, Samsung, competitors

Overseas consumer electronics vendors are edging out domestic competitors when it comes to brand advocacy, a gauge also closely relevant to company revenue growth in China, a consultancy report said on Wednesday.

Lower word-of-mouth scores are sounding the alarm for Chinese companies-especially those with global ambitions-that it's time to change marketing strategies while their products are steadily gaining ground, said analysts.

Electronics vendors like 'grapevine' as sales tool
Price, hardware performance and design are the most looked-at areas for Chinese buyers when purchasing consumer electronics such as smartphones, tablets and smart televisions, according to the Boston Consulting Group, a multinational consultancy and publisher of the report.

The study, which gathered responses from more than 8,500 people, found that advocacy serves as a significant information channel.

Samsung Electronics Co Ltd and Apple Inc are among the most recommended choices in the country because of good device performance and aggressive marketing strategy, it said. By contrast, Huawei Technology Co Ltd, Lenovo Group Ltd and other local brands scored low, even in heavily invested markets such as portal devices and smart TVs.

Lenovo received a merely average score of 58 percent in the handset category, on par with BlackBerry Ltd, a Canadian company that doesn't have a substantial business in China.

The result was particularly bracing for Lenovo, the second-largest smartphone producer in China by market share, which recently said it would buy out Motorola Mobility for $2.9 billion.

Guangdong-based consumer electronics maker TCL Corp also came in low in the smart TV segment, while South Korean and Japanese brands dominated the top five spots, the report said.

"The brand advocacy scores from existing buyers were similar in the smart TV segment, but Chinese manufacturers failed to get a better-than-average score among noncustomers," said Li Shu, head of BCG's Beijing office.

Electronics vendors like 'grapevine' as sales tool Electronics vendors like 'grapevine' as sales tool
Top 10 Chinese smartphone makers  Top 10 most valuable Chinese brands 

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 国产精品久久人人做人人爽 | 久久视频精品53在线观看 | 特级做a爰片毛片免费看一区 | 一级aaaaaa毛片免费 | a中文字幕1区 | 久久久国产精品免费视频 | 91精品一区二区三区在线 | 亚洲人成亚洲精品 | 日韩在线精品视频 | 泰国一级毛片aaa下面毛多 | 怡红院免费的全部视频国产a | 免费播放巨茎人妖不卡片 | 精品久久一区二区 | 国产日韩不卡免费精品视频 | 亚洲精品一区二区三区第四页 | 生活片毛片 | 日本三级日产三级国产三级 | 露脸国产野战最新在线视频 | chinese多姿势videos | 一级做a爱片特黄在线观看免费看 | 亚洲碰碰 | 男人天堂视频网 | 私人毛片免费高清影视院丶 | 亚洲视频在线播放 | 日韩欧美在线观看一区 | 国产成版人视频网站免费下 | 2021精品国产品免费观看 | 亚洲精品国产免费 | 亚洲欧美人妖另类激情综合区 | 亚洲综合久久综合激情久久 | 免费一级欧美大片在线观看 | 亚洲精品综合一二三区在线 | 欧美一区视频在线 | 久久精品亚洲一级毛片 | 国产高清精品自在久久 | 久久久久久久久免费视频 | 在线看片a | 在线观看免费黄视频 | 欧美一级做| 久草视频在线资源站 | 在线看欧美日韩中文字幕 |