www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Trendsetter

Case to the future

By Gao Yuan (China Daily) Updated: 2014-10-06 08:25

US-based electronics protection case maker banks on China's burgeoning smartphone demand for growth

How many times have you accidently dropped your mobile phone on the ground? If you find your hands are too slippery to hold on to the phone, buying a protective case for your gadget might be a good idea. But how much are you willing to spend on a phone case?

Case to the future
Apple fans line up around the world for iPhone 6
 
Case to the future
Apple unveils the Watch, larger iPhones at star-studded event
 
According to the United States-based electronics protection case maker OtterBox, paying $60 for the 360-degree protection of an iPhone 6 seems to be a reasonable offer.

The Fort Collins, Colorado-based firm is sniffing business opportunities in China as more Chinese customers are buying smartphones worth more than 5,000 yuan ($814).

"We are confident of capturing at least 5 percent of the Chinese smartphone market in the coming years," said Stephen Nisbet, managing director of OtterBox Asia Pacific. "We have received several queries from Chinese consumers and I think it is an opportune time for us to tap opportunities in the world's largest smartphone market."

The 15-year-old company is opening its first office on the Chinese mainland in a busy business district in Beijing soon.

Unlike most of its peers, the US company can consider itself lucky, considering that it hardly faces any competition from Chinese companies in its niche area of operations. The high-end smartphone case market is dominated by multi-national firms like Spigen SGP and other fashion brands. Chinese phone case companies are present mostly in the low-end market, where the profit margins are slim.

OtterBox is already the largest maker of smartphone cases in the US. The company targets high-end smartphone owners with cases featuring waterproof, shockproof and other functions. Most of these features enable the devices to withstand extreme conditions.

But not everyone needs to make phone calls standing in a sandstorm or playing Candy Crush while parachuting. OtterBox had to expand its target customer base to remain profitable.

It has introduced a range of products that can help the smartphone weather everyday situations such as falling into water, dropping on the concrete floor etc. With fashionable designs on case surfaces, OtterBox has also managed to win hearts and customers.

The "clumsy" smartphone users are what OtterBox is really eyeing, said Nisbet.

"They know the value of technology in their hands and they want to protect it. That's the customers we want," he said. Most of the smartphone brands that the company serves include Apple Inc, Samsung Electronics Co Ltd, BlackBerry and LG Electronics.

Perhaps, what really looks promising for OtterBox is the huge craze among Chinese customers for smartphones. After surpassing the US as the leading consumer of mobile phones in 2012, every step China has taken has rewritten the history of smartphones.

By the second quarter of this year, the total number of smartphones in use in China had reached 630 million, higher than the rest of the top five markets combined, said Groupe Speciale Mobile Association, an industrial group of global mobile operators and telecom companies.

Juxtaposed against the 1.3 billion Chinese population, the adoption rate for smartphones is set to climb further in the years to come, the association said.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 中文国产成人精品久久水 | 日韩一级a毛片欧美区 | 91国内精品久久久久影院优播 | 国产猛烈无遮掩视频免费网站男女 | 这里只有久久精品视频 | 性感毛片 | 日韩午夜视频在线观看 | 日韩一区二区三区四区 | 99精品久久久久久久免费看蜜月 | 成年人免费在线视频 | 久久成人综合网 | 欧美中文字幕一区二区三区 | 亚洲欧美成人网 | 特级片视频 | 一级毛片视频免费 | 国产精品三级国语在线看 | www国产91| 欧美国产日韩久久久 | 中文精品99久久国产 | 日韩区| 国产精品夫妇久久 | 久久91av | 一级毛片视频播放 | 国产亚洲一欧美一区二区三区 | 成人亚洲视频在线观看 | 免费看黄色三级毛片 | 国内偷自第一二三区 | 欧美中文字幕 | 精品一区二区三区五区六区 | 乱码在线中文字幕加勒比 | 91看片淫黄大片.在线天堂 | 色综合天天综合网看在线影院 | 欧美日韩一区二区三区高清不卡 | 美女张开腿让男人桶爽动漫视频 | 很黄很暴力深夜爽爽无遮挡 | 国产成人看片免费视频观看 | 黄色综合网 | 9久re在线观看视频精品 | 亚洲精品成人7777在线观看 | 亚洲国产99| 国内精品一区二区在线观看 |