www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Trendsetter

Case to the future

By Gao Yuan (China Daily) Updated: 2014-10-06 08:25

US-based electronics protection case maker banks on China's burgeoning smartphone demand for growth

How many times have you accidently dropped your mobile phone on the ground? If you find your hands are too slippery to hold on to the phone, buying a protective case for your gadget might be a good idea. But how much are you willing to spend on a phone case?

Case to the future
Apple fans line up around the world for iPhone 6
 
Case to the future
Apple unveils the Watch, larger iPhones at star-studded event
 
According to the United States-based electronics protection case maker OtterBox, paying $60 for the 360-degree protection of an iPhone 6 seems to be a reasonable offer.

The Fort Collins, Colorado-based firm is sniffing business opportunities in China as more Chinese customers are buying smartphones worth more than 5,000 yuan ($814).

"We are confident of capturing at least 5 percent of the Chinese smartphone market in the coming years," said Stephen Nisbet, managing director of OtterBox Asia Pacific. "We have received several queries from Chinese consumers and I think it is an opportune time for us to tap opportunities in the world's largest smartphone market."

The 15-year-old company is opening its first office on the Chinese mainland in a busy business district in Beijing soon.

Unlike most of its peers, the US company can consider itself lucky, considering that it hardly faces any competition from Chinese companies in its niche area of operations. The high-end smartphone case market is dominated by multi-national firms like Spigen SGP and other fashion brands. Chinese phone case companies are present mostly in the low-end market, where the profit margins are slim.

OtterBox is already the largest maker of smartphone cases in the US. The company targets high-end smartphone owners with cases featuring waterproof, shockproof and other functions. Most of these features enable the devices to withstand extreme conditions.

But not everyone needs to make phone calls standing in a sandstorm or playing Candy Crush while parachuting. OtterBox had to expand its target customer base to remain profitable.

It has introduced a range of products that can help the smartphone weather everyday situations such as falling into water, dropping on the concrete floor etc. With fashionable designs on case surfaces, OtterBox has also managed to win hearts and customers.

The "clumsy" smartphone users are what OtterBox is really eyeing, said Nisbet.

"They know the value of technology in their hands and they want to protect it. That's the customers we want," he said. Most of the smartphone brands that the company serves include Apple Inc, Samsung Electronics Co Ltd, BlackBerry and LG Electronics.

Perhaps, what really looks promising for OtterBox is the huge craze among Chinese customers for smartphones. After surpassing the US as the leading consumer of mobile phones in 2012, every step China has taken has rewritten the history of smartphones.

By the second quarter of this year, the total number of smartphones in use in China had reached 630 million, higher than the rest of the top five markets combined, said Groupe Speciale Mobile Association, an industrial group of global mobile operators and telecom companies.

Juxtaposed against the 1.3 billion Chinese population, the adoption rate for smartphones is set to climb further in the years to come, the association said.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 亚洲午夜大片 | 综合欧美一区二区三区 | 一级片成人 | 九九九精品视频免费 | 欧美日韩国产一区二区三区在线观看 | 美女视频网站永久免费观看软件 | 欧美国产高清欧美 | 成人午夜 | 精品在线一区二区三区 | 国产女厕所 | 永久免费看毛片 | a级精品九九九大片免费看 a级毛片免费观看网站 | 日本三片在在线播放 | 亚洲巨乳自拍在线视频 | 国产后式a一视频 | 亚洲综合精品 | 欧美一区二 | 好爽~好硬~好紧~蜜芽 | 欧美亚洲国产成人高清在线 | 欧美大狠狠大臿蕉香蕉大视频 | 怡红院免费播放全部视频 | 日本不卡高清免费 | 亚洲精品成人av在线 | 九九精品视频在线 | 韩国19禁主播裸免费福利 | 手机看片日韩国产一区二区 | 亚洲高清视频在线 | 狠狠澡夜夜澡人人爽 | 欧美色视频在线观看 | 在线一区免费播放 | 在线播放国产真实女同事 | 久久久精品久久视频只有精品 | 亚洲第一网色综合久久 | 永久免费毛片手机版在线看 | 免费视频网站一级人爱视频 | 成人精品一区二区激情 | 一级毛片免费不卡夜夜欢 | 亚洲看片网站 | 国产黄色在线播放 | 本道久久综合88全国最大色 | 久久久精品久久久久三级 |