www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

Alibaba to expand its ticketing operation beyond movies

By MENG JING (China Daily) Updated: 2016-05-17 07:24

Alibaba to expand its ticketing operation beyond movies

A cinema goer takes a picture of the Captain America 3 poster in Yichang, Hubei province.CHINA DAILY

Alibaba Pictures Group Ltd is to expand its online movie-ticketing business into a wider marketing platform, as the Hong Kong-listed company continues its ambitious foray into the entertainment sector.

Officials at the film offshoot of e-commerce giant Alibaba Group said on Monday it was rebranding the unit into "Tao Piaopiao", and that it would now handle ticketing for concerts, sports events and other entertainment events it organizes, as well as provide promotional and distribution services.

Tao Piaopiao, previously known as Taobao Dianying and launched at the end of 2014, already claims a 20 percent share of China's online movie-ticketing market.

Kong Qi, the general manger of Tao Piaopiao-which translates as "hunting for tickets"-said its ultimate goal is to become the country's largest entertainment marketing platform.

A 1.7 billion yuan ($260 million) financing package was unveiled for the revamped business over the weekend, led by a group of investors including CDH Investments, Ant Financial Services Group and Sina.com, which gives Tao Piaopiao an estimated 13.7 billion yuan valuation.

The expansion plan was met with analyst approval, at a time of fierce competition within China's online movie ticketing sector.

"We carried out a recent survey that found cinema goers care most about price, and little about where to buy tickets, as long as they are cheap," said Huang Guofeng, analyst with the Beijing-based internet consultancy Analysys International.

He said the current cash-burning practice by many firms of offering subsidies to cinema goers is unsustainable long-term.

"Expanding its business into promotion and distribution, and providing more value-added services will be key for Alibaba Pictures, which in turn will drive up online ticketing revenue," he said.

Kong said the company's upgraded platform will be able to tailor-make specific movie promotions, based on big-data-led technology.

"For example, we can predict in which cities a movie might be a big hit, which will significantly help movie makers," he said.

By leveraging Alibaba's huge resources, he said the platform will also provide financing services to cash-thirsty moviemakers.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 精品久久久在线观看 | 又黄又骚 | 偷柏自拍亚洲欧美综合在线图 | 美女毛片免费 | 国产精品久久久久久久网站 | 一级成人| 日本高清在线不卡 | 午夜影院h | 国产精品莉莉欧美自在线线 | 成人a大片高清在线观看 | 久久精品视频一区二区三区 | 国产a毛片| 日韩国产欧美一区二区三区在线 | 91精品国产手机 | 免费91最新地址永久入口 | 亚洲欧美中文日韩在线v日本 | 九九视频在线观看6 | 成人在线中文字幕 | 韩国福利影视一区二区三区 | 欧美日韩在线永久免费播放 | 久久这里只有精品免费视频 | 亚洲a网 | 日韩精品免费一级视频 | 性欧美精品 | 免费欧美黄色 | 国产a久久精品一区二区三区 | 亚洲日本在线观看网址 | 91.久久| 久久老司机波多野结衣 | 久久久这里只有精品加勒比 | 一本三道a无线码一区v | 欧美一级片a | 中文在线视频 | 国产高清无专砖区2021 | 久久亚洲国产高清 | 国产自一区 | 在线亚洲成人 | 久久97视频 | 国产成人综合日韩精品婷婷九月 | 亚洲欧美日韩在线播放 | 久草新免费 |