www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Technology

E-commerce empowered by WeChat's Mini Program

By He Wei in Shanghai | China Daily | Updated: 2017-08-23 07:55

E-commerce empowered by WeChat's Mini Program

Tencent's Wechat app. [Photo/IC]

Tencent Holdings Ltd, the operator of China's largest social media network WeChat, is extending into e-commerce by empowering industry players through its 8-month-old in-app feature.

The Shenzhen-based company is opening up the functions of its Mini Program' a built-in assortment of apps, to help online shopping platforms with improved traffic, marketing might and payment capabilities built around the entire WeChat ecosystem.

By adopting the Mini Program, brands and vendors can offer cash rebates, group-buying options, virtual gift cards and livestreaming services to 962 million users on WeChat, the most popular daily point of contact by Chinese since its debut in 2011.

A host of e-commerce platforms, including JD.com Inc, the second-largest player to Tencent's rival Alibaba Group Holding Ltd's sites, have embraced their namesake "mini programs", Chen Hao, product manager of Mini Program, told a WeChat-themed open class in Shanghai.

The key to increased traffic is sharing product information among WeChat contacts. For example, a buyer can only receive cash incentives when forwarding their recent purchase record to a number of group chats, Chen said.

Users can access such "mini programs" via WeChat's other functionalities, including Public Accounts, a publishing portal widely adopted by brands for digital marketing and customer relations management, and WeChat Moment, which allows for ad placement to be inserted in friends' updates.

Introduced in January, Mini Program was designed to change the traditional app store model by allowing users to instantly find and use an application through WeChat without downloading and later scrapping unused apps.

Mogujie, an online shop-ping community for young women, saw the addition of 3 million new users after launching its "mini program" in late June. Compared with its indigenous app, the site's conversion rate-the percentage of people placing orders among all browsers-more than doubled in the past two months.

"About 70 percent of our new customers come from group-buying business, which is heavily reliant on the sharing feature backed by the vast WeChat network," said Wang Fei, Mogujie's marketing head overseeing Mini Program development.

In addition, young buyers are increasingly turning livestreaming platforms into avenues for treasure hunting. Wang said the "mini program" helped double the average viewership duration of live shows on skincare tips and significantly drive sales, without disclosing numbers.

UK's luxury brand Stella McCartney used the "mini program" to get a clear picture of customer profiles based on data provided by Tencent. It can also decide which big-ticket categories are suitable for online channel sales, said Yuan Zheng, Stella McCartney's senior communications manager in China.

The Mini Program would effectively reduce the number of apps people already store on devices as they deal with an overload of information, said Zhou Jiajun, investment director at Sinovation Ventures.

This is also another step forward to monetize the all-in-one app. According to Tencent, WeChat-fueled social advertisements revenue jumped 61 percent in the quarter ended June 30.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 亚洲人视频在线观看 | 欧美与黑人午夜性猛交久久久 | 欧美日一级 | 黄色一及毛片 | 久草天堂| 国产三级日产三级日本三级 | 草草国产成人免费视频 | 日韩三级在线免费观看 | 久久精品国产亚洲7777小说 | 久久久久女人精品毛片九一 | 亚洲一级片在线播放 | 日韩 欧美 中文 亚洲 高清 在线 | 亚洲国产成人久久精品影视 | 久久er热在这里只有精品85 | 亚洲一区二区三区久久久久 | 色综合亚洲七七久久桃花影院 | 成人毛片视频免费网站观看 | 精品国产免费观看久久久 | 波多野结衣一级视频 | 成人免费一级毛片在线播放视频 | 国产夫妇精品自在线 | 欧美生活片在线 | 日本在线资源 | 欧美精品区 | 末满18以下勿进色禁网站 | 精品一区二区久久久久久久网站 | 欧美日韩一区二区三区高清不卡 | 成人午夜大片免费看爽爽爽 | 在线看片欧美 | 超级乱淫视频aⅴ播放视频 超级碰碰碰在线观看 | 国产午夜精品理论片免费观看 | 亚洲好逼 | 三级视频在线播放线观看 | 手机看片国产日韩 | 午夜在线观看视频免费 成人 | 国产午夜免费视频 | 亚洲乱码一区二区三区国产精品 | videos欧美丰满肥婆 | 456亚洲视频 | 国产精品18久久久久久久久久 | 黄色18网站|